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MARKETING MAGAZINES
Out now! New issue brings latest insights for Africa’s marketers
By our African Marketing Confederation News Team | 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 4 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking issue takes in Africa’s bigger picture, examining some of the macro- and micro-environments in which Africa’s marketers must operate. Here’s a selection of content highlights.
How African marketers are learning to adapt and win with AI
The evolution of AI in the marketing field is rapid, ongoing and frequently bewildering. While some marketers on the continent are still dipping their toes into the water, experimenting and tinkering at the fringes, others are forging ahead and have already integrated artificial intelligence into their daily operations and longer-term strategies.
Issue 4 2025 of Strategic Marketing for Africa
There are challenges, of course – including a dearth of available AI skills, the cost of using premium AI tools and issues of trust – but marketing teams across Africa are already a rolling out AI for customer interactions, media buying, content generation programmatic advertising, and creative enhancements.
In addition to supporting creative and operational processes, the bigger picture for AI in Africa is to harness the collective intelligence of AI for long-term planning and strategy purposes; for extracting data-insight gems that improve market know-how.
AI: A pivotal opportunity to capture Gen Z banking customers
To convert Generation Z consumers into loyal banking clients, Africa’s financial institutions must go beyond conventional products. This cohort is digitally native, entrepreneurial and socially conscious. They demand real-time personalisation, mobile-first experiences and value alignment.
For finance specialists, the intersection of AI-enabled policy frameworks, advanced data analytics and creative financial solutions represents a pivotal opportunity to capture and retain Gen Z as core banking customers.
Charting the shapeshifting of Rwanda’s modern retail sector
A confluence of factors is driving income growth and fuelling the expansion of the urban middle class in Rwanda – and the emergence of the country’s consumer of the future.
To meet this demand, the evolving modern retail sector is shaping itself on data-driven consumer insights, in-depth local knowledge and aligning it to international best practice – providing a backbone for the country’s future ambitions.
Stand by for more international retail players arriving on the scene and elevating consumer expectations still further.
You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read Issue 4 2025 online here.
A Print Edition of the latest magazine will be available soon.
Africa-focused coffee shop chain hits milestone of 400 stores
Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.
Burger outlet gets smashed and squashed for new product launch
Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.
Are vague claims good for your brand? Researchers say the answer’s ‘yes’
‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.
Home-delivery brand delivers SA culture to Mexico ahead of World Cup
Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
Bolt Food Kenya joins forces with supermarket chain in strategic shift
Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.
Current issue of our AMC magazine brings latest news and insights for Africa’s marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.
Beer brand encourages soccer fans to ‘Work From Bar’ during World Cup
Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.
Can marketers fully capitalise on what the World Cup has to offer?
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
US casual dining brand unveils ambitious plans for the Kenyan market
TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.
Nominations for 2026 African Marketing Confederation Awards close soon
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.
