France’s Adopt Parfums enters the DRC market with first Kinshasa store
Expansion into the Democratic Republic of Congo adds to Adopt Parfum’s presence in multiple Francophone African markets.
MARKETING MAGAZINES
Out now! New issue brings latest insights for Africa’s marketers
By our African Marketing Confederation News Team | 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 1 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking issue takes in Africa’s bigger picture, examining some of the macro-environments in which Africa’s marketers must operate. Here are some of the highlights.
We have the numbers – but not the spending power
How can we solve Africa’s non-consumption challenge? Despite a growing population led by large numbers of young people – one in four people will likely be African by 2050 – the continent has a spending power problem. We are not consuming goods and services at a rate considered essential for economic growth.
Issue 1 2025 of Strategic Marketing for Africa
Rebranding a diverse and developing continent
Repositioning Africa as a continent is vital if we are to attract greater investment, more visitors and a stronger place at the global table. One of the first steps is to change a default and entrenched narrative around Africa that perpetuates negative stereotypes and ignores our positive stories.
A unified pan-African tourism brand
The United Nations – through its specialist agency UN Tourism – is working with African tourism marketers, tourism bodies, the African Marketing Confederation, and others on a Brand Africa initiative to create a responsible, sustainable and attractive pan-African tourism brand.
How Marketing 5.0 can enhance aviation
A strong commercial aviation sector is vital if Africa is to build powerful business travel, leisure tourism, and MICE (meetings, incentives, conferences and exhibitions) sectors. Marketing 5.0, which effectively uses marketing technology to address customers’ needs, has an important role to play here.
You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read or download Issue 1 2025 online here.
A Print Edition of the latest magazine will be available soon.
Checkers supermarket chain expands its smart-trolley technology
Xpress smart trolleys have been trialled in the Cape Town area for more than a year. Now the technology has expanded.
Remise du Prix AMC à Abidjan, en Côte d’Ivoire
Le organe membre de l’African Marketing Confederation en Afrique francophone remet le prix à NSIA Vie Assurances.
AMC Award handover takes place in Abidjan, Côte d’Ivoire
The African Marketing Confederation’s member body in Francophone Africa presents award to NSIA Vie Assurances.
Africa’s economic reset requires moving from ambition to execution
Summit keynote address identifies four elements that must converge if the continent is to achieve a meaningful economic reset.
AMC Awards a celebration of marketing excellence across the continent
This year’s judging process was exceptionally competitive, with a high standard of entries received from marketing teams and agencies.
Africa’s creative economy gets a continental voice through ACCS summit
Federation dedicated to the African creative sector will now share a table with marketers, technologists and supply chain professionals.
From winning the bid to building something Africa will remember: ACCS 2027 in Addis Ababa
Ethiopian delegates celebrate the 2027 host announcement made in Zambia last week
World Marketing Council takes its first steps on the global stage
First Vice President outlines vision to champion professional excellence, ethical practice and innovation in marketing worldwide.
AMC confirms Ethiopia will be the host of the 2027 conference
Zambian organisers of the 2026 gathering officially hand over the baton to an ecstatic Ethiopian delegation. Rwanda to host in 2028.
Landmark gathering gets underway with delegates from over 30 countries
Opening plenary hears that securing Africa’s economic future requires businesses to discover new customers and cross-border opportunities.