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Popular SA grocery home-delivery service enhances brand through toys

By our News Team | 2023

Checkers Sixty60 service releases its own range of toys to appeal to children of its growing customer base.

Checkers Sixty60, the South African on-demand grocery delivery service that has become arguably the most popular of its kind in the country, is extending the brand by releasing a range of children’s toys.

 

For example, a ride-on plastic bike, complete with customisable number plates and the familiar teal delivery box that opens and closes, is now being sold in certain Checkers supermarket outlets. It is suitable for children aged 3-10.

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Photo credit: Shoprite Group

 

The brand has also re-released its Sixty60 1:12 scale-model toy motorbike, along with an accompanying toy delivery rider. These are available on the Sixty60 app and in selected supermarkets.

 

“Customers have shared so many heartwarming photos of their kids using plastic ride-on scooters as Sixty60 delivery bikes,” explains Neil Schreuder, Chief Strategy Officer for the Shoprite Group, which owns the Checkers brand.

 

“This appreciation for our delivery drivers – who work tirelessly to make sure orders are delivered safely and on time – inspired the rollout of what is sure to become a classic toy.”

 

Delivery service launched in November 2019

 

Launched in November 2019, Sixty60 pioneered large-scale on-demand grocery delivery in South Africa, becoming popular during the pandemic and associated lockdowns.

 

The delivery app has been downloaded more than 3-million times and the service delivers in more than 400 locations nationally.

 

According to Shoprite, Sixty60 continues to show growth, with sales surging 87% in the most recent financial reporting period to December 2022. Sales rose by 250% in the period before that.

 

Recently the delivery service announced that it would return the delivery fee to clients if an order arrives more than 30 minutes after the estimated time of arrival.

 

Delivery will also be free if an order contains fewer than 80% of a customer’s first-choice products.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.