MARKETING CONFERENCES

Prominent Ghanaian marketing leader throws his weight behind conferences

By our African Marketing Confederation News Team | 2025

Fusion of marketing and technology events will serve as ‘powerful catalysts for Africa’s development’, says Prof. Robert Ebo Hinson.

Professor Robert Ebo Hinson – well-known Ghanaian marketing academic, brand strategist and customer experience advocate – has thrown his weight behind the upcoming African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) joint conference taking place in Accra in August.

Calling it “Africa’s premier gathering at the intersection of strategic marketing and transformative technology”, Hinson has issued a personal invitation to the continent’s marketing and ICT professionals to be part of the fusion of marketing and technology as powerful catalysts for Africa’s development.

“From manufacturing to finance, health, ICT, energy, real estate and tourism, the conferences bring together leaders across Africa committed to innovation, growth and impact,” he states.

Professor Robert Ebo Hinson. Photo: Supplied

Keynote address at 2022 AMC Conference

In 2022, he delivered a keynote address at the African Marketing Confederation Conference in Victoria Falls, Zimbabwe, where he emphasised that marketers must:

Lead both brand perception and customer experience.

Leverage their proximity to the customer to instil empathy and insight.

Be culturally intelligent connectors.

Act as the voice of the customer in the C-Suite.

“These principles are more urgent today in our data-driven, AI-enabled world,” says Hinson.

Apart from his wide-ranging marketing credentials and membership of the Chartered Institute of Marketing, Ghana (CIMG), he also serves on the Board of the Institute of ICT Professionals, Ghana (IIPGH).

CIMG and IIPGH are the hosts of the 2025 gathering, which takes place at the Labadi Beach Hotel in Accra from 20-22 August.

With over 500 delegates from 35-plus countries expected, the joint conferences signal a powerful alignment of Africa’s tourism, marketing and technology sectors. You can find out more about the AMC Conference 2025 here and the 2025 TICON Africa Conference here.

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