Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
PR AGENCIES
ThirdEyeMedia PR brand to enter the sub-Saharan African market
By our News Team | 2021
The agency, which has been present in the market for just over six years, offers specialised communication and positioning services.
Lisbon-based international public relations agency, ThirdEyeMedia, has been selected as part of a European Commission initiative called the Portugal 2020 programme, which aims to promote and grow small businesses in the country.
The support received from the EC will assist the company’s future development plans and enhance its global capability.
ThirdEyeMedia has been present in the market for six years. It offers specialised communication and positioning services across Europe and the US for technology companies and venture capital firms. It is now looking to expand this offering to the sub-Saharan African market.
Image by mohamed Hassan from Pixabay
Africa’s fintech sector has seen the number of start-ups increasing by 89.4% between 2017 and 2021. This is according to Disrupt Africa’s Finnovating for Africa 2021 report. With approximately 57% of the continent’s population without a traditional bank account, digital and mobile financial solutions are critical to shaping a more inclusive African economy.
A start-up helping start-ups
“We see ourselves as entrepreneurs supporting other entrepreneurs. Ultimately, we are a start-up that supports other start-ups, helping our clients build their public voice and face. We will not only grow brand awareness among clients, but their bottom line as well,” explains Clara Armand-Delille, Founder and Managing Director of ThirdEyeMedia.
“Our differentiating factor lies in our ability to offer a multi-market, multilingual approach to start-ups from day one.”
The agency plans to capitalise on growing market potential across the African continent, including investment hubs such as South Africa, Kenya, Nigeria and Ghana.
“We’re fluent in French, English and Portuguese. We are confident that we can offer a fully serviced, cross-border offering. We think and operate on a global scale, a significant requirement for businesses to thrive in a post-pandemic economy. We are incredibly proud to have been selected and supported by Portugal 2020 and we look forward to fulfilling our strategic vision: delivering industry leading communications services from Portugal to the world,” Armand-Delille adds.
Source: Bizcommunity and ThirdEyeMedia
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
‘New direction’ for the integration of African marketing and business
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Retailers are re-engineering the checkout – and removing friction
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.