AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
PR AGENCIES
ThirdEyeMedia PR brand to enter the sub-Saharan African market
By our News Team | 2021
The agency, which has been present in the market for just over six years, offers specialised communication and positioning services.
Lisbon-based international public relations agency, ThirdEyeMedia, has been selected as part of a European Commission initiative called the Portugal 2020 programme, which aims to promote and grow small businesses in the country.
The support received from the EC will assist the company’s future development plans and enhance its global capability.
ThirdEyeMedia has been present in the market for six years. It offers specialised communication and positioning services across Europe and the US for technology companies and venture capital firms. It is now looking to expand this offering to the sub-Saharan African market.
Image by mohamed Hassan from Pixabay
Africa’s fintech sector has seen the number of start-ups increasing by 89.4% between 2017 and 2021. This is according to Disrupt Africa’s Finnovating for Africa 2021 report. With approximately 57% of the continent’s population without a traditional bank account, digital and mobile financial solutions are critical to shaping a more inclusive African economy.
A start-up helping start-ups
“We see ourselves as entrepreneurs supporting other entrepreneurs. Ultimately, we are a start-up that supports other start-ups, helping our clients build their public voice and face. We will not only grow brand awareness among clients, but their bottom line as well,” explains Clara Armand-Delille, Founder and Managing Director of ThirdEyeMedia.
“Our differentiating factor lies in our ability to offer a multi-market, multilingual approach to start-ups from day one.”
The agency plans to capitalise on growing market potential across the African continent, including investment hubs such as South Africa, Kenya, Nigeria and Ghana.
“We’re fluent in French, English and Portuguese. We are confident that we can offer a fully serviced, cross-border offering. We think and operate on a global scale, a significant requirement for businesses to thrive in a post-pandemic economy. We are incredibly proud to have been selected and supported by Portugal 2020 and we look forward to fulfilling our strategic vision: delivering industry leading communications services from Portugal to the world,” Armand-Delille adds.
Source: Bizcommunity and ThirdEyeMedia
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
Research gives a new perspective on evoking nostalgia in marketing
Framework aims to help marketers and brand managers know they’re making the right decisions when banking on nostalgia.
LinkedIn moves to reduce the ‘AI slop’ filling the platform
Digital marketers relying on content generated by artificial intelligence are seeing prominent online platforms fighting back.
Kenyan regulator warns businesses about shrinkflation strategies
Shrinkflation and skimpflation is legal but must be clearly communicated to consumers, Competition Authority says.
Angola’s ambitious 1,300km West-East highway project makes a start
Project forms part of a broader strategy to position Angola as an important logistics hub in Southern and Central Africa.
Tiger Brands invests in increased localisation and in-house production
Company says upgrade of Paarl facility reinforces its commitment to economic development, localisation, supply security and affordability.
Scammers imitate brands nearly everyone recognises and uses daily
Microsoft is the brand most imitated by phishers, study finds. ChatGPT enters the top 10 for the first time.
MTN reclaims number one spot in Kantar’s SA brand valuation report
Financial and telecom brands dominate the 2026 BrandZ Top 30 study of most valuable brands. Capitec Bank proves a star performer.
Egypt eyes rest of Africa as it strengthens export logistics network
North African country partners with supply chain solutions company DP World to leverage its continent-wide port and logistics network.
