
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
PR AGENCIES
By our News Team | 2021
The agency, which has been present in the market for just over six years, offers specialised communication and positioning services.
Lisbon-based international public relations agency, ThirdEyeMedia, has been selected as part of a European Commission initiative called the Portugal 2020 programme, which aims to promote and grow small businesses in the country.
The support received from the EC will assist the company’s future development plans and enhance its global capability.
ThirdEyeMedia has been present in the market for six years. It offers specialised communication and positioning services across Europe and the US for technology companies and venture capital firms. It is now looking to expand this offering to the sub-Saharan African market.
Image by mohamed Hassan from Pixabay
Africa’s fintech sector has seen the number of start-ups increasing by 89.4% between 2017 and 2021. This is according to Disrupt Africa’s Finnovating for Africa 2021 report. With approximately 57% of the continent’s population without a traditional bank account, digital and mobile financial solutions are critical to shaping a more inclusive African economy.
A start-up helping start-ups
“We see ourselves as entrepreneurs supporting other entrepreneurs. Ultimately, we are a start-up that supports other start-ups, helping our clients build their public voice and face. We will not only grow brand awareness among clients, but their bottom line as well,” explains Clara Armand-Delille, Founder and Managing Director of ThirdEyeMedia.
“Our differentiating factor lies in our ability to offer a multi-market, multilingual approach to start-ups from day one.”
The agency plans to capitalise on growing market potential across the African continent, including investment hubs such as South Africa, Kenya, Nigeria and Ghana.
“We’re fluent in French, English and Portuguese. We are confident that we can offer a fully serviced, cross-border offering. We think and operate on a global scale, a significant requirement for businesses to thrive in a post-pandemic economy. We are incredibly proud to have been selected and supported by Portugal 2020 and we look forward to fulfilling our strategic vision: delivering industry leading communications services from Portugal to the world,” Armand-Delille adds.
Source: Bizcommunity and ThirdEyeMedia
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.