WPP creates a new kind of talent pipeline designed for the AI era
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
Rise in e-commerce activity boosts South Africa’s supply chain sector
By our African Marketing Confederation News Team | 2025
Together, we can leverage our strengths and capabilities to further build supply chains that are not only efficient and cost-effective but also sustainable and resilient.
The fact that China and South Africa have a strong desire to diversify and expand trade between Africa and China is crucial to our efforts to create a solid supply chain.
Mashatile said South Africa’s export portfolio to China comprises mainly basic commodities.
While the trade volumes confirm South Africa’s natural endowment, the heavy slant towards mineral-based
exports belies our advanced infrastructure, our diversified industrial base, and our leading service sectors.
Showcasing unique SA offerings
The South African government delegation was accompanied by 30 manufacturers and producers of uniquely South African products and services.
These showcase the diversity
of South African exports, ranging from ethically sourced and clean cosmetics to durable electro-technical.
Naturally, our offering would not be complete without the companies that are showcasing the finest of South African clothing, leather and footwear,” the Deputy President said.
Africa-focused coffee shop chain hits milestone of 400 stores
Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.
Burger outlet gets smashed and squashed for new product launch
Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.
Are vague claims good for your brand? Researchers say the answer’s ‘yes’
‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.
Home-delivery brand delivers SA culture to Mexico ahead of World Cup
Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
Bolt Food Kenya joins forces with supermarket chain in strategic shift
Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.
Current issue of our AMC magazine brings latest news and insights for Africa’s marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.
Beer brand encourages soccer fans to ‘Work From Bar’ during World Cup
Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.
Can marketers fully capitalise on what the World Cup has to offer?
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
US casual dining brand unveils ambitious plans for the Kenyan market
TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.
Nominations for 2026 African Marketing Confederation Awards close soon
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.
