Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
Rise in e-commerce activity boosts South Africa’s supply chain sector
By our African Marketing Confederation News Team | 2025
Together, we can leverage our strengths and capabilities to further build supply chains that are not only efficient and cost-effective but also sustainable and resilient.
The fact that China and South Africa have a strong desire to diversify and expand trade between Africa and China is crucial to our efforts to create a solid supply chain.
Mashatile said South Africa’s export portfolio to China comprises mainly basic commodities.
While the trade volumes confirm South Africa’s natural endowment, the heavy slant towards mineral-based
exports belies our advanced infrastructure, our diversified industrial base, and our leading service sectors.
Showcasing unique SA offerings
The South African government delegation was accompanied by 30 manufacturers and producers of uniquely South African products and services.
These showcase the diversity
of South African exports, ranging from ethically sourced and clean cosmetics to durable electro-technical.
Naturally, our offering would not be complete without the companies that are showcasing the finest of South African clothing, leather and footwear,” the Deputy President said.
Africa’s first Sports Direct retail store opens its doors in Nairobi
Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.
Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
The move toward future-ready food packaging where materials meet AI
Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.
Malawi’s marketers urged to put trust at the heart of the profession
Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.
Lingerie brand creates street-stopping advertising in Manhattan
Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.
We know AI influencers aren’t real – so why do we trust them?
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
Why trust has become a critical asset for hotel industry marketers
Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.
FNB bank’s eBucks programme dominates the 2026 SA loyalty awards
South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.
Zambia’s strongest creative ideas are emerging from local truths
Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.
Consumers have doubts about products when they’re designed by AI
Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.