
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
MARKETING CAMPAIGNS
By our News Team | 2023
Captain Morgan debuts its first pan-African campaign with a 45-second locally made TV commercial accompanied by digital and social edits.
Captain Morgan, the rum brand owned by international alcoholic beverages giant Diageo, has launched its debut pan-African campaign called ‘Spice On Africa’, as well as unveiling a new pack design.
Initially launching in Kenya and South Africa before being rolled out to Nigeria and markets across the continent later this year, the digital-first campaign includes a high-tempo 45-second TV commercial, accompanied by social and digital edits.
Photo courtesy of Diageo
45-second TV commercial, accompanied by social and digital edits.
The campaign is also appearing in out-of-home and on-trade and off-trade retail channels.
Captain Morgan’s video campaign features talent from Kenya, Nigeria and South Africa, and was crafted by creative agency RPM.
The advert features Nigerian afrobeats singer Yemi Alade’s ‘upbeat’ track Baddie, and is voiced by South African comedian Mpho Popps, and music artist Barak Jacuzzi of Kenya.
RPM worked with acclaimed director Kyle Lewis and South African production company, EGG films from Cape Town, to bring the creative to life.
Commitment to growing the brand in the region
“The new ‘Spice On Africa’ campaign is the first pan-African campaign we’ve seen at Captain Morgan and highlights our commitment to growing the brand in the region,” says Samori Gambrah, Global Brand Director at Captain Morgan.
“Spice is what makes Captain Morgan delicious, but it’s also an attitude – and this campaign is all about celebrating those who bring their unique ‘spice’ to the party. I’ve loved working with our Captain Morgan teams and creative talent across Africa on this campaign.”
Lesibane Mohale, Senior Creative at RPM, says the vibe and energy on set was very special.
“With the cast coming from Nigeria, Kenya and South Africa, an amazing crew and our director, Kyle Lewis, this exciting production was a melting pot of diverse talent and unique cultures coming together.
“We wanted this campaign to connect with our audience by showcasing the warmth, vibrancy and spirit that can be found across this incredible continent, and it was a spirit that could be found on set.”
In addition to the marketing campaign, Captain Morgan has begun the roll-out of a new pack design across Africa, which puts the ‘quality, flavour and spice’ of the rum at the forefront.
Creative agency Bulletproof was appointed to design the new pack, which includes a refreshed version of the brand’s famous ‘Captain’ icon.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.