
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
EXECUTIVE APPOINTMENTS
By our African Marketing Confederation News Team | 2024
New appointee will lead the company’s African efforts across communications and brand and reputation management, among others.
One of Africa’s largest non-banking financial services groups, Sanlam, has appointed Shadi Chauke as Group Executive: Market Development and Sustainability.
In her new role she will lead the company’s efforts across stakeholder relations, market development, communications, brand and reputation management, corporate social responsibility, sustainability, and transformation.
Shadi Chauke. Photo: Sanlam
According to a statement released by Sanlam, the role will support its “ongoing commitment to driving sustainable growth, social impact, and transformation throughout the continent”.
“Chauke, a chartered accountant and accomplished business leader, brings over 20 years of finance, creative and social impact experience,” the company adds.
Held various non-executive director roles
Her background includes serving as an audit partner at Deloitte & Touche, as well as holding non-executive director roles on boards across the financial services, insurance, healthcare, retail, and micro-finance sectors.
She is also the founder of Vahluri Advisory Services, a social impact advisory firm, where she has driven transformative social initiatives across various industries.
In addition to her business and leadership experience, Chauke has been a freelance actress, and television and film producer. Sanlam believes this creative and artistic prowess “gives her a fresh perspective and sensitivity that add to her robust leadership capabilities”.
Comments CEO Paul Hanratty: “Chauke brings a unique blend of strategic leadership, financial acumen and a creative approach to our brand and sustainability. We are confident that her expertise will add tremendous value to our business, strengthening our efforts to deliver on our market development and sustainability mandates.”
Chauke emphasises her commitment to positive change, saying: “I am deeply passionate about initiatives that bring dignity and hope to communities. I look forward to working alongside a talented team to inspire people and drive impactful solutions for a better future.”

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