
Kick off 2025 by working towards Chartered Marketer (Africa) status
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
EXECUTIVE APPOINTMENTS
By our African Marketing Confederation News Team | 2024
George Owusu-Ansah, a supply chain professional with experience in six countries across Africa and Asia, moves from Unilever Ghana.
Unilever, the global FMCG company, has appointed George Owusu-Ansah as the new head of its business operations in Ethiopia.
He moves to his new position in Ethiopia from Ghana, where he was Managing Director of Unilever Ghana.
“I am thrilled to embark on this new journey … following an enriching four-year tenure as Managing Director of Unilever Ghana in my hometown,” Owusu-Ansah says.
George Owusu-Ansah. Photo: LinkedIn
In turn, his previous role in Ghana for Unilever has been taken over by Chris Wulff-Caesar, who joins from Friesland Campina in Nigeria, where he was Marketing Director for Sub-Saharan Africa, responsible for managing brands and marketing activities across 44 countries. Friesland Campina is a manufacturer of dairy brands.
Tackling business challenges head-on
In a post published on his LinkedIn page, Owusu-Ansah emphasises his commitment to collaborating closely with stakeholders, tackling business challenges head-on, and setting new milestones to positively impact the lives of Ethiopians.
“Once again, I extend heartfelt gratitude to my colleagues in Ghana. Their unwavering support and invaluable contributions have shaped my path. I am also deeply grateful for the warm Ethiopian hospitality. I eagerly look forward to immersing myself in the rich culture and history of this remarkable nation,” he says.
Owusu-Ansah describes himself as a supply chain professional with experience in operations and strategy development across the planning, sourcing, procurement and distributions streams of the supply chain. He has lived and worked in the supply chain in six countries –Ghana, Malawi, China, Singapore, Kenya and Nigeria – across Africa and Asia.
The Unilever website states that Unilever Manufacturing PLC was established in 2015 in Ethiopia.
In 2019, in a move aimed at spurring growth and investment in Ethiopia, the company unveiled a world-class oral care plant at Unilever’s factory in Eastern Industry Zone, Dukem. Dukem is a town in the central Oromia Region, about 37km southeast of Addis Ababa.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Experienced auto industry marketer joins after almost two decades with the Volkswagen and Audi brands in SA.
New CSA offering focuses on marketing-related data analysis, implementation and optimisation for African customers.
Abebe becomes the first Ethiopian to take up the MD position. He moves from the Coca-Cola operation in Uganda, where he was GM.
French-based Géant retail brand now has two stores in the previously troubled North African country, with more planned.
Aim is to quickly spot potential issues and identify gaps, tension points, blind spots and opportunities to course-correct after launches.
Using the right language to inform consumers of the sustainability credentials of a product is vital to ensuring its appeal – research.
Destination ads that emphasise an idealised future are more effective at enticing travellers than campaigns based on nostalgia.
He brings with him industry experience spanning financial services, professional services, IT and telecoms, and FMCG.
OK Zimbabwe, a household name in local retail, closes branches as Confederation of Zimbabwe Retailers calls for urgent interventions.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.