Serengeti Breweries appoints new Marketing and Innovations Director

By our African Marketing Confederation News Team | 2024

Henry Esiaba joins SBL team, fresh from holding a senior North American marketing role with Godrej Consumer Products. 

Serengeti Breweries Limited, a leading beer and spirits company in Tanzania, has announced the appointment of Henry Esiaba as its new Marketing and Innovations Director.  


 With a career spanning over 14 years in marketing and commercial functions across globally recognised brands in West Africa, Central Africa, the United States and Canada, he brings a wealth of experience to his new role. 

Henry Esiaba. Photo: LinkedIn 

Incorporated in 1988 as Associated Breweries, Serengeti Breweries is a major player in the Tanzanian market. In 2010, it became part of the giant East African Breweries Ltd (EABL). 


 Its beer brands include Serengeti Premium Lager, Serengeti Lite, Pilsner Lager, Guinness Smooth and Guinness Extra. The company is also home to global spirits brands such as Johnnie Walker Whisky, Smirnoff Vodka, Gordon’s Gin and Captain Morgan Rum. 


 Began his career at GlaxoSmithKline 


 Esiaba began his career at GlaxoSmithKline and later transitioned to Nestle in 2012, where he held various roles in sales, channel development, brand management, innovation, and consumer insight. 


 “His leadership in developing and executing award-winning brand extensions and innovative consumer-connection projects for renowned brands like Maggi, Nescafe and Milo has been widely recognised,” Serengeti Breweries Limited says in a media statement. 


 “With a global perspective gained from working with Airtel Telecommunications, Diageo, and Godrej … his proven ability to drive sales, route-to-market strategies, consumer engagement and insight, and trade marketing excellence has significantly contributed to business objectives across different regions.” 


On his LinkedIn profile, Esiaba describes himself as a strategist, a creative and an innovator – with a love for film. As part of his interest in the latter, he completed a Film and TV Industry Essentials Certificate with the New York University Tisch School of the Arts. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.