MARKETING APPOINTMENTS

South Africa’s Standard Bank Group makes top marketing appointment

By our News Team | 2023

Diana Springer will be responsible for the strategic positioning and execution of the well-known banking brand.

South Africa’s Standard Bank Group, one of the country’s traditional ‘big five’ banks, has announced the appointment of Diana Springer as its Group Head of Brand and Marketing. 

She will be responsible for the strategic positioning of the Standard Bank brand and the execution of the brand and marketing operating model. The appointment is effective from tomorrow (Tuesday, 1 August).

Marketing appointments

Diana Springer, new Group Head of Brand and Marketing at Standard Bank. Photo supplied

Springer has extensive experience within the marketing and branding sphere, and has worked on a number of top local and international brands, including time in London working on Microsoft and Diageo. 

She was head of CRM Strategy at Ogilvy SA and, in 2018, became a founding partner of Black & White, a marketing strategy consultancy within the M&C Saatchi Group. In 2022, Springer was appointed to the M&C Saatchi Group Exco as the Chief Data and Intelligence Officer.

“We are immensely proud that we have been able to attract a talent like Diana to join Standard Bank,” says Margaret Nienaber, the bank’s Chief Operating Officer.

“Brands globally are being faced with new challenges as their operating and competitive environments evolve and become more complex. It’s important that, as the largest financial services group by assets, we continue to deliver to our shareholders and contribute meaningfully to Africa’s growth. 

“We believe that Diana has a wealth of expertise that will support the group as it navigates and evolves in a complex operating environment.”

Standard Bank was ranked as South Africa’s most valuable banking brand by the consultancy Brand Finance, with the brand’s value in 2023 increasing by 27% to US$1,7-billion (R29.7 billion).

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