
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
MARKETING TALENT
By our African Marketing Confederation News Team | 2026
Vuyokazi Henda leverages extensive marketing expertise gained at Spur Corporation and Unilever to become an Executive Director.
Spur Corporation, the South African-based casual dining restaurant franchisor, has announced the appointment of its Chief Marketing Officer, Vuyokazi Henda, as an Executive Director. The role became effective on 2 March 2026.
Vuyokazi Henda. Photo: Spur Corporation
Before joining Spur Corporation as Chief Marketing Officer in May 2022, Henda honed her expertise at FMCG multinational Unilever, where she played a pivotal role in driving sustained revenue growth, strengthening profitability, and leading successful brand turnarounds for several of South Africa’s most iconic brands.
Her experience at Unilever includes a two-year stint in London as a global brand manager.
Portfolio of 10 restaurant brands
At Spur, she oversees the marketing strategy, with a focus on enhancing customer engagement and elevating brand performance across the group’s portfolio of 10 restaurant brands – including Spur Steak Ranches, Panarottis, RocoMamas and The Hussar Grill.
“I am delighted to welcome Vuyo to the Spur Corporation Board. Her extensive experience leading complex, multi-market consumer brands, combined with her strong commercial and strategic insight, will be invaluable as we continue to execute Spur Corp’s strategy and create sustainable long-term value for our stakeholders,” says Mike Bosman, Chairman of the Board.
Comments Henda: “Over the past three and a half years, my journey with the business has been both meaningful and rewarding. Throughout my career, I’ve had the privilege of working on iconic, much-loved brands that bring joy to customers through strong branding, impactful communication and innovation.
“Serving on the Board enables me to extend that impact and contribute more meaningfully to shaping the company’s strategic direction.”
She holds a Bachelor of Business Science degree from the University of Cape Town.

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