
More than 60% of global marketers optimistic about business in 2024
While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
MARKETING ETHICS
By our News Team | 2023
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
Research has revealed how gambling messages saturate UK media coverage and social media during the English Premier League soccer season.
The rapid assessment was carried out by the University of Bristol in collaboration with Channel 5, a free-to-air public broadcast television channel, on the opening weekend of the new season in August.
Photo by Dan Kerins via Wikimedia Commons
Key findings were:
“Our research shows gambling marketing during Premier League weekends is inescapable. Football fans are bombarded with gambling marketing through various channels, making it a normal part of football consumption,” says co-lead researcher Dr Raffaello Rossi, a lecturer in marketing at the University of Bristol Business School.
“Our study highlights a serious issue with social media gambling marketing, especially content marketing.
Consumer-protection regulations must be strengthened
“A staggering 92% of content marketing ads are not clearly identifiable as advertising, breaching key advertising regulations. We urgently need to strengthen those regulations to protect consumers, in particular children, who are especially vulnerable to sneaky advertising.”
Across all media channels examined, the study identified a total of 10,999 gambling messages. This high figure illustrates the persistence of gambling marketing during this period, which translates to an average of 2,750 messages per day, or 115 messages every hour.
“Self-regulation of the gambling industry is completely failing. The gambling industry’s primary goal is profit, not public welfare. So, of course they will not implement measures that actually reduce gambling and their profits,” Dr Raffaello Rossi says.
“This is why the UK Government has to fulfil its duty and start protecting people from predatory and excessive gambling marketing.”
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.