A.M.C. MEMBER NEWS

Tanzanian marketing body and the CIM announce new partnership

By our African Marketing Confederation News Team | 2025

Alliance aims to advance the marketing profession in Tanzania and the UK by offering access to development opportunities and resources.

The Tanzania Marketing Science Association (TMSA) and the UK-based Chartered Institute of Marketing (CIM) have announced a partnership to collectively advance the marketing profession for the benefit of marketing professionals, businesses and society in Tanzania and the UK.

Illustration: CIM

TMSA is a member of the African Marketing Confederation. Among its key objectives are to bring together Tanzanian marketing experts and scholars in establishing a common understanding of the issues applied to the field of marketing in terms of knowledge and practice, to conduct marketing research, and facilitate training to relevant organisations and individuals. 

 

The alliance between CIM and TMSA aims to stimulate the advancement of the marketing profession in both Tanzania and the UK by offering professional marketers in both countries access to valuable development opportunities and resources, the CIM says in a press release. 

 

The agreement will also see the two bodies develop and promote a shared pathway for professional marketers to obtain CIM and TMSA membership. They adopt a framework to align qualifications and undertake research to achieve greater awareness and reach throughout Tanzania and the UK. 

 

Additionally, CIM and TMSA will support events that encourage unity in the marketing sector. TMSA will also embrace CIM’s Global Professional Marketing Framework (GPMF), featuring it on their website and using it as a basis for developing marketing capability globally. 

 

Advancing the marketing profession in Tanzania 

 

Discussing the partnership, Chris Daly, Chief Executive of CIM said: “We are delighted to announce this partnership with the Tanzania Marketing Science Association, which will be vital in advancing the marketing profession in Tanzania.  

 

“We hope this partnership can be the start of a productive, mutually beneficial, working relationship that will help both organisations and the marketers we support to thrive in the years that follow.  

 

“Together, we are committed to promoting excellence and creating development opportunities for marketers in both regions, empowering professionals across the sector to benefit their organisations and make meaningful contributions to society through their knowledge and skills.” 

 

Professor Emmanuel Chao, Director of TMSA, commented: “The Tanzania Marketing Science Association is delighted to agree a partnership with CIM, as we look to advance the profession and empower marketers.  

 

“The alignment of membership, qualifications and standards will help to upskill current marketing professionals and maximise the quality of the aspiring marketers, which will improve their job prospects in a challenging environment. Organisations and society can only benefit from this partnership and the enhanced marketing professionals it will create.” 

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