
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
EXECUTIVE APPOINTMENTS
By our African Marketing Confederation News Team | 2025
Ojo joined the e-commerce platform in 2020 as Head of Planning and Performance, later moving to the Ghana operation, where he became CEO.
E-commerce platform Jumia has appointed Temidayo Ojo as the new Chief Executive Officer of Jumia Nigeria. He succeeds Sunil Natraj.
Jumia is an online marketplace that offers a wide range of products – including electronics, fashion and groceries – and facilitates online transactions through its JumiaPay platform. Nigeria is its largest market.
Ojo moves from his previous role as CEO of Jumia Ghana. He has also been Chief Commercial Officer for Jumia Ghana, and prior to that was Jumia’s Head of Planning and Performance.
Temidayo Ojo. Photo: Jumia
A statement from the company says his leadership in Ghana was instrumental in driving the business to record-breaking growth levels while building a strong and positive culture within the team.
The statement adds: “Over the years, he has honed his expertise in crafting and executing transformative strategies within the e-commerce, retail and consumer goods sectors. His career trajectory showcases a stellar journey – pioneering e-commerce strategies, optimising financial performance, and spearheading large-scale commercial transformations.”
Energy, values and business acumen
Comments Francis Dufay, CEO of Jumia: “I am excited to welcome Temidayo to this new role. His leadership in Ghana has shown what is possible when a strong team shares a clear vision. His energy, values and business acumen make him the right person to lead Jumia Nigeria into its next chapter.”
Ojo holds an MBA in Finance, Strategy and Consulting from IESE Business School and a bachelor’s degree in electrical and Electronics Engineering from the University of Lagos.
Says Ojo of his appointment: “I am deeply honoured to be entrusted with the leadership of Jumia Nigeria, a market that holds immense potential and strategic importance. As someone who grew up in Nigeria and understands the unique needs of our customers and partners, this role is deeply personal to me. I look forward to working with our amazing team to drive greater impact, deepen customer trust and take our business to new heights.”

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