Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
FILM AND TV PRODUCTIONS
Why the film and TV ad industry must have adequate risk cover
By our News Team | 2021
Film and TV ad productions present a range of potential risk and loss exposures during production, an insurance expert warns.
The film and TV production sector is a big component of the advertising and marketing industries. It is one that has struggled more than most with Covid-19, but there is hope that in South Africa, at least, there are signs of recovery.
Kathleen Davis, Film and Entertainment Broker at GIB Insurance Brokers, says adequate production insurance cover is essential. It is useful to cover for content such as films, TV commercials, TV series’, documentaries, music videos, education films, corporate programmes or theatrical productions.
“[Such] productions present a range of potential losses and risk exposures during the production period. It is a fairly complex and interlinked issue. Production houses need to be aware of all the elements that impact on insurance and adequate cover,” she says.
Photo by Jose Pedro Ortiz
Keeping safe behind the scenes
Filmmakers must strive to keep actors, stunt performers, crew and all the extras safe – all the while providing the illusion of danger on the screen. Explosions and dramatic stunts in exotic locations keep audiences off the edge of their seats. While the scenes may be fictional, the risk to the crew remains real. Davis emphasises that, without cover, producers cannot get the completion bond, or the guarantees that financiers require in order to lend to productions.
While, regrettably, there is no Covid-19 cover available, this is something the film sector must learn to survive without. With strict safety protocols in place, productions can continue.
“Although they cannot be insured for cancellations because of Covid-19 on a shoot, sufficient cover for other production delays should give producers peace of mind,” Davis says.
Apart from the financial guarantees, a variety of exposures may need to be addressed to avoid unnecessary risks. With proper precautions, many of the risks are insurable, although cover remains subject to underwriter’s conditions, terms and exclusions.
GIB has seen instances of water pipe bursts on location, resulting in extensive damage to the set, props or wardrobe; a freak storm washing away the entrance to a location, injury to a director during filming, and injuries to members of a stunt crew.
Source: GIB Insurance Brokers
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.