Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
Uganda’s marketers elect their new President and office bearers
By our African Marketing Confederation News Team | 2024
Experienced marketing executive Charity Winnie Kamusiime assumes the role of President of the Uganda Marketers Society.
The Uganda Marketers Society, one of the member associations of the African Marketing Confederation, has elected its new President and Office Bearers for a two-year term of office.
Charity Winnie Kamusiime assumes the role of President, taking over from David Balikuddembe, who recently became Secretary General of the African Marketing Confederation (AMC).
Charity Winnie Kamusiime (left) with David Balikuddembe. Photo: LinkedIn
Other new UMS office bearers are: Caroline Ampaire (Vice President); May Micwemirungi (Secretary General); Viola Mboneko Rusoke (Director, Ethics and Integrity); John Birungi Babirukamu (Director, Thought Leadership); Primrose Kobusingye (Director, Finance); Dear Jeanne (Director, Events); James Asaba (Director, Membership) and Danny Kwizera (Director, Public Relations).
Kamusiime is Head of Marketing at Ecobank Uganda and has also held other roles with Ecobank, including being Group Marketing Manager and Product Marketing Manager.
She holds an MBA from the University of Gloucestershire, a Postgraduate Diploma in Professional Marketing from the CIM, and a B.Business Administration & Management from Uganda Martyrs University.
An experienced marketing manager
On her LinkedIn profile, Kamusiime describes herself as an “experienced marketing manager with a demonstrated history of working in the telecommunications, advertising and financial services industry”.
In a statement posted on social media following her election as President of the UMS, she said she was “deeply honoured and humbled”.
“I want to take a moment to acknowledge the hard work and dedication of the outgoing leadership team led by Mr. David Balikuddembe, whose tireless efforts have laid a strong foundation upon which we will build our future successes. I am grateful for your service, and I look forward to your continued guidance and support.
“As we embark on this journey, our collective strength lies in our unity and commitment to our society’s mission and values.
“Together, we will write the next chapter as we impact the marketing landscape for the success of the brands and businesses we serve. I am confident that it will be a chapter filled with remarkable achievement, growth, and #stardom for all of us,” she said.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.