Social Media
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
REWARDS PROGRAMMES
Why would a bank buy a food review media company?
By our News Team | 2021
There are signs that brands competing in the credit card space are thinking differently about what drives spending and attracts customers.
Global financial services firm J.P. Morgan has acquired the food discovery and reviews service, The Infatuation. This is another sign that firms competing in the payments space are thinking differently about what drives consumer spending and excites customers.
Credit card spending matters hugely to banks’ business models. Among big spending customers, rewards are a key reason to choose one bank’s credit card product over another. The Infatuation’s acquisition – for an undisclosed sum – now joins several other dining-related perks J.P. Morgan can offer to its customers that will hopefully set it apart from the pack.
This demonstrates the wider rethink underway about what smart marketers need to do in engagement-based businesses like credit cards.
Photo by Clay Banks on Unsplash
As Brian Morrissey, former editor-in-chief of digital marketing firm Digiday comments: “some will build, some will buy” in order to acquire media assets capable of driving engagement. For instance, another US financial services company, Chase, (also owned by J.P. Morgan), launched a dining hub that gives access to deals in over 4 000 restaurants for holders of certain credit card products.
In 2019, American Express acquired the booking platform Resy, which has since expanded the credit card company’s client rewards offering.
Seeking popularity with Millennials
The Infatuation focuses on the North American market, but also maintains editorial operations in a handful of international locations. J.P. Morgan’s purchase of the service brings on board a media property that is extremely popular with Millennials.
Traditional perks have become almost unsustainably expensive during the pandemic. In the US, credit-card spending in restaurants is already growing under the loosening of restrictions there and ‘deals-on-meals’ come far cheaper than deals on air miles.
“[The deal] demonstrates J.P. Morgan’s commitment to meeting customers where they are with exceptional benefits, useful content and one-of-a-kind experiences, at scale,” J.P. Morgan said in a statement to the Financial Times newspaper.
Sourced from the Financial Times
Supply Chain
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
AMC News
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Content Marketing
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
E-commerce
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Customer Data
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Social Media Consulting
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
Consumer Health
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Marketing Strategy
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
INFLUENCERS
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.