Winners of prestigious African Marketing Confederation Awards revealed

This year’s award winners were selected by an independent judging panel from more than 60 entries received from member countries.  

Helen McIntee-Carlisle, AMC President and co-founder, says the judges were impressed by the scale and calibre of the entries.  

“With nominations from all over the continent, the judges faced a tough task in selecting the final winners. We are pleased to have identified the leading marketing stars from throughout Africa,” she states. 

“In keeping with the theme of the conference – ‘Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology’ – the winners demonstrated that they were at the nexus of all these aspects of marketing.” 

Recognising exceptional work 

Addressing assembled guests at the awards ceremony, the Secretary General of the AMC, David Balikuddembe, said the awards night is about recognising and rewarding exceptional work. 

“Some of the work that [the entrants] have done has touched lives, brought money to their businesses and grown entire economies. Everyone who submitted their work to be judged for these awards is a winner tonight. 

“This is the fourth AMC conference, but the third edition of our awards. It started in Uganda with just two categories and a handful of submissions. It has now grown to many categories and a significant number of entries.” 

A high standard of entries 

In his address, the Jury President of the awards judging panel, Emuron Alemu, also noted that that there were more entries than for the 2024 awards, and that the overall standard had proved to be far higher than before. 

“We had better quality of submissions, better case studies, better case videos, better stories being told. And, for the first time, we had an automated judging system – an online platform that we used that gave us full transparency and made it easier to track results,” he said. 

2025 AMC Awards winners 

The 2025 AMC Awards winners in the respective categories were: 

Best Cause-Related Campaign of the Year: 

Gold: Mastercard – “Sails of Change” 

Silver: EABL (East African Breweries Limited) – “Project Rudisha” 

Bronze: Stanbic Bank – “Battle of champions” 

Best Social Media Campaign of the Year: 

Gold: Uganda Waragi – “Arresting Attention” 

Silver: Johnnie Walker – “Bringing the Striding Man to Life” 

Bronze: Stanbic Bank – “Cash Back” 

Best Not-For-Profit/Public Sector Campaign: 

Gold: Malaria No More – “Change the Story” 

Silver: World Vision – “End Child Marriage and All Forms of Abuse” 

Bronze: The Ethiopian Ministry of Health and Blood Bank – “The Incredible Generation” 

Best Tourism & Destination Marketing Campaign: 

Gold: Zambia Tourism Agency – “Visit Zambia” 

Silver: Old Mutual – “Green Frames” 

Bronze: Sunseekers Tours – “Cruise Tourism Development for Ghana” 

Best Use of Local Insights Campaign: 

Gold: Cadbury’s – “Give A Generous Voice to Storytime” 

Silver: Tusker Lager – “Stitched with Cheer” 

Bronze: Captain Morgan – “Captain Morgan – Bring Out Your Spice” 

Most Effective Campaign: 

Gold: Uganda Waragi – “From Limited Edition to Limitless Icon” 

Silver: Safaricom Ethiopia – “One Move Away Campaign – Road To 10 million Subscribers” 

Bronze: Manyatta Cider – “A New Kind of Homecoming” 

Campaign Of the Year: 

Winner: Cadbury’s – “Give A Generous Voice to Storytime” 

Brand Of the Year: 

Winner: Uganda Waragi 

McIntee-Carlisle says the nominations and the excellence of the winners highlight the abundance of top talent and companies across Africa.  

“We hope that each winner or their organisation inspires the next generation as we embrace an exciting era of the nexus of technology and marketing,” she adds.