Multiple wins for SA-based Woolies in global private label awards
By our News Team | 2021
Woolworths South Africa’s W-brand scoops seven wins in the international Salute to Excellence Awards
Woolworths South Africa’s W-brand has scooped seven wins in the international Private Label Manufacturers Association (PLMA) Salute to Excellence Awards, and for the first time has been awarded in both the foods and non-foods categories.
Photo by Wikipedia Commons
More than 600 products were introduced in the past year and submitted by 62 retailers from 23 countries for consideration. Overall, 36 retailers from 17 countries were selected for PLMA’s 2021 Salute to Excellence Awards for innovation in private label.
The local retailer was recognised in the following categories:
- Woolworths’ Honey, Mustard & Onion Pretzel Thins
- Albacore White Tuna Fillets in Olive Oil with Jalapeño
- Protein Rich Hair Mask, Eucalyptus
- Lavender & Bergamot Relax Bath
- No-Flush Toilet Drops
- Lavender, Eucalyptus & Bergamot Relax Pillow & Linen Spray
- Paw & Nose Balm
Up against top global retailers
“It is always a tremendous honour to be recognised on the global stage and to go up against other top retailers in the world and competing against their innovation in private label brands,” said Rahim Hoosen, Woolworths trading head for groceries, household, pet and personal care.
“Woolworths has embedded quality, innovation and sustainability deep into the fabric of our business. It influences every aspect of what we do. Our goal is to offer our customers unique, high-quality products at a great value. We’re pleased to be able to do this, while meeting the latest consumer trends that contribute to an exciting and elevated shopping experience.”
Peggy Davies, PLMA’s President, commented on the calibre of this year’s entries. “Clearly evident this year in the quality of all the submissions and especially the winners, is a heightened focus on innovation and new product development. These private label products demonstrate that all those involved in their development, testing and marketing have their finger on the pulse of important consumer trends.”