Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
RETAIL AWARDS
Multiple wins for SA-based Woolies in global private label awards
By our News Team | 2021
Woolworths South Africa’s W-brand scoops seven wins in the international Salute to Excellence Awards
Woolworths South Africa’s W-brand has scooped seven wins in the international Private Label Manufacturers Association (PLMA) Salute to Excellence Awards, and for the first time has been awarded in both the foods and non-foods categories.
Photo by Wikipedia Commons
More than 600 products were introduced in the past year and submitted by 62 retailers from 23 countries for consideration. Overall, 36 retailers from 17 countries were selected for PLMA’s 2021 Salute to Excellence Awards for innovation in private label.
The local retailer was recognised in the following categories:
Foods:
- Woolworths’ Honey, Mustard & Onion Pretzel Thins
- Albacore White Tuna Fillets in Olive Oil with Jalapeño
Non-foods:
- Protein Rich Hair Mask, Eucalyptus
- Lavender & Bergamot Relax Bath
- No-Flush Toilet Drops
- Lavender, Eucalyptus & Bergamot Relax Pillow & Linen Spray
- Paw & Nose Balm
Up against top global retailers
“It is always a tremendous honour to be recognised on the global stage and to go up against other top retailers in the world and competing against their innovation in private label brands,” said Rahim Hoosen, Woolworths trading head for groceries, household, pet and personal care.
“Woolworths has embedded quality, innovation and sustainability deep into the fabric of our business. It influences every aspect of what we do. Our goal is to offer our customers unique, high-quality products at a great value. We’re pleased to be able to do this, while meeting the latest consumer trends that contribute to an exciting and elevated shopping experience.”
Peggy Davies, PLMA’s President, commented on the calibre of this year’s entries. “Clearly evident this year in the quality of all the submissions and especially the winners, is a heightened focus on innovation and new product development. These private label products demonstrate that all those involved in their development, testing and marketing have their finger on the pulse of important consumer trends.”
Source: Bizcommunity
E-commerce
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Customer Data
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Social Media Consulting
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
Consumer Health
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Marketing Strategy
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
INFLUENCERS
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.
AMC News
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Corporate Social Responsibility
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Industry Awards
Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.
Email Marketing
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.