Africa’s best marketers and campaigns to be lauded at AMC Awards
Submissions sought in several categories, culminating in the Campaign of the Year. Awards form part of the AMC Conference 2024.
SPORTS BRANDS
By our News Team | 2023
Stalwart Spanish giants Real Madrid beaten into second place this year by the continued rise of English club Manchester City.
Major sports teams now enjoy brand equity and recognition that is the envy of many big corporations around the world.
According to the latest Football 50 2023 report compiled by international brand consultancy Brand Finance, English football club Manchester City (brand value up 13% to €1.5-billion) has achieved a historic milestone by surpassing Real Madrid CF (brand value down 4% to €1.5-billion) as the most valuable football club brand.
A packed Etihad Stadium, Manchester City’s home ground. Photo by Cléria De Souza via Wikimedia Commons
The Manchester club’s brand value has seen a positive increase of 34% growth since the Covid-19 pandemic and has now reached an all-time high. It also boasts the highest revenue in this year’s table, a key driver in its ascent to the top.
“Manchester City FC has achieved an extraordinary feat by surpassing Real Madrid to become the champion of football club brands,” says Hugo Hensley, head of sports services at Brand Finance.
“For a decade now, the City team has exerted its dominance in English football, including securing four Premier League titles in the past five seasons.
“However, the club’s performance in this year’s ranking highlights that Manchester City FC is performing off the pitch in terms of building a strong brand and attracting fans and sponsors, and setting the stage for what should be an iconic 2023 Champions League final against Inter Milan,” explains Hensley.
Madrid’s brand has traditionally been dominant
Spanish club Real Madrid has long been regarded as having an unbreakable hold as soccer’s most valuable brand, due to decades of success in European club competitions and having a procession of the world’s best players within its ranks.
Manchester City, by contrast, was a relatively unknown and struggling team in the 1990s and only regained English Premier League status in 2002.
Real Madrid is now the second most valuable football club brand, with Spanish arch-rival Barcelona FC in third place.
English club Manchester United FC (brand value up 9% to €1.4-billion) now sits in fourth place, one rank ahead of its historic rival Liverpool FC (brand value up 7% to €1.4-billion).
French club Paris Saint-Germain (brand value up 10% to €1.1-billion) has moved up one rank into sixth, overtaking 2022 German rival, FC Bayern Munich, (brand value down 1% to €1.1-billion), which drops to seventh.
The top 10 is rounded out by three more English clubs: Arsenal; Tottenham Hotspur and Chelsea.
Submissions sought in several categories, culminating in the Campaign of the Year. Awards form part of the AMC Conference 2024.
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Strong Africa-based and international speaker lineup for African Marketing Confederation’s annual conference in late September.
Khaled Ramadan moves from previous role as Commercial Manager for Nestlé Nigeria and now oversees operations in 16 countries.
Unification of Wasoko and MaxAB builds on growing trade ties between North and East Africa, serving informal retailers in five countries.
Among her responsibilities is enhancing operations and driving consistent adoption of its operating culture across 37 African offices.
How consumers feel impacts what they search for, how sceptical they are, and what they click on, a new US research study finds.
Company veteran Manaswita Singh takes on new role focused on deepening relationships with local, regional and multinational clients.
Incorporating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6%, study finds.
Her sporting profile and passion for fitness align with brand’s increasing product focus on health and wearable fitness devices.
Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.