WPP announces a global merger of two of its key creative brands

“VML unites two of the most awarded creative agencies in the world, each with world-class commerce, customer experience and marketing technology capabilities,” WPP says in a media statement.

The statement adds that VML will be equipped to support clients on creative brand growth strategy and transformation initiatives – all powered by data operations, technology platforms and partnerships with leading technology companies. It will also provide “an exceptional offer” for healthcare companies and B2B marketers.

Respective client bases, functional expertise and geographic strengths mean the agencies are complementary, and the combined company will have more than 30 000 people in 64 markets, including in Africa.

Strong leaders from across both companies

Jon Cook becomes VML Global CEO and Mel Edwards VML Global president, with the broader management team bringing together strong leaders from across both companies.

“The future of building strong brands and businesses requires the interconnectivity of brand experience, commerce and customer experiences,” says Cook. “We recognised the immediate opportunity to create what every consultancy and advertising agency aspires to build with the formation of VML.”

“We’re especially excited to present our new offering to the industry as we don’t believe there is another company as creatively awarded with our depth in customer experience and commerce.” 

States Edwards: “This is the right suite of capabilities, offered at just the right moment at an unprecedented scale.

“It’s incredibly exciting because, with this new agency, we have the chance to shape the future of modern marketing in every key market around the world.”