Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
EXECUTIVE APPOINTMENTS
WPP Production appoints new CEO to drive business in the EMEA region
By our African Marketing Confederation News Team | 2026
Santiago Sánchez-Lozano takes up his new role on the back of successes with WPP and Ogilvy in the European market.
WPP Production, WPP’s integrated global production company, has announced the promotion of Santiago Sánchez-Lozano to Chief Executive Officer for the Europe, Middle East and Africa (EMEA) region.
Santiago Sánchez-Lozano. Photo: LinkedIn/ChatGPT
In his new role, Sánchez-Lozano will drive growth in one of the industry’s most dynamic and demanding regions.
“He will focus on helping clients reimagine content creation for the AI era by combining human craft with advanced technology, operational scale and deep regional expertise,” the company says in a statement.
Sánchez-Lozano brings more than two decades of experience in digital innovation, production, operations and business growth to the role.
His priorities for EMEA will include accelerating the adoption of AI across production workflows, expanding virtual and hybrid production capabilities, investing in local and regional talent, and advancing connected production solutions powered by WPP Open, the group’s s agentic marketing platform.
He will also work closely across WPP’s creative, media and technology ecosystem to deliver smarter, faster and more effective content for clients, the statement notes.
A clear vision for the future of content
Comments Richard Glasson, CEO of WPP Production: “Santi combines deep production expertise, entrepreneurial leadership and a clear vision for the future of content.
“He has already built one of our strongest businesses, and his experience across innovation, delivery and commercial growth makes him the ideal leader for EMEA. As our clients look to create more content, for more audiences, across more channels, Santi will help them unlock the full power of WPP Production.”
A long-time employee of WPP, Sánchez-Lozano previously spent 12 years at Ogilvy, where he held a series of senior leadership roles – including Director of Digital Development and Innovation, Chief Innovation Officer, Managing Director in Madrid, and Chief Delivery Officer.
Immediately prior to taking up his EMEA role, he played a pivotal role in building WPP’s production capabilities in Spain. He led the launch of Hogarth, the global content production division of WPP, in Spain and grew the business ten-fold in four years.
Study examines drivers of FMCG purchases in three African markets
GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
E-commerce retailer aims to speak to the hearts of South Africans
As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.
Dentsu Kenya appoints Rehema Chege as Business Head, Creative
She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.
Can the low flypast raise the brand bar for the airline involved?
Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?
East Africa’s AAR Healthcare makes senior marketing appointment
Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.