WPP Production appoints new CEO to drive business in the EMEA region

In his new role, Sánchez-Lozano will drive growth in one of the industry’s most dynamic and demanding regions.

“He will focus on helping clients reimagine content creation for the AI era by combining human craft with advanced technology, operational scale and deep regional expertise,” the company says in a statement.

Sánchez-Lozano brings more than two decades of experience in digital innovation, production, operations and business growth to the role.

His priorities for EMEA will include accelerating the adoption of AI across production workflows, expanding virtual and hybrid production capabilities, investing in local and regional talent, and advancing connected production solutions powered by WPP Open, the group’s s agentic marketing platform.

He will also work closely across WPP’s creative, media and technology ecosystem to deliver smarter, faster and more effective content for clients, the statement notes.

A clear vision for the future of content

Comments Richard Glasson, CEO of WPP Production: “Santi combines deep production expertise, entrepreneurial leadership and a clear vision for the future of content.

“He has already built one of our strongest businesses, and his experience across innovation, delivery and commercial growth makes him the ideal leader for EMEA. As our clients look to create more content, for more audiences, across more channels, Santi will help them unlock the full power of WPP Production.”

A long-time employee of WPP, Sánchez-Lozano previously spent 12 years at Ogilvy, where he held a series of senior leadership roles – including Director of Digital Development and Innovation, Chief Innovation Officer, Managing Director in Madrid, and Chief Delivery Officer.

Immediately prior to taking up his EMEA role, he played a pivotal role in building WPP’s production capabilities in Spain. He led the launch of Hogarth, the global content production division of WPP, in Spain and grew the business ten-fold in four years.