Zambia’s marketers gear up for their 29th annual conference in May

This year’s conference will take place at the Avani Victoria Falls Resort in Livingstone from 27-29 May under the theme ‘Redefining Marketing’s Role in Zambia’s Economic Development’. 

The theme reflects ZIM’s commitment to positioning marketing as a strategic driver of industrial growth, innovation, competitiveness and national development. 

The launch event at the Urban Hotel in Lusaka was graced by the Permanent Secretary in the Ministry of Commerce, Trade and Industry, Mrs Lillian Bwalya, who represented the Guest of Honour, Hon. Chipoka Mulenga MP. 

Marketing as an enabler of transformation 

“Her presence underscored Government’s recognition of marketing as a critical enabler of economic transformation,” says Mwewa Besa, President of the Zambia Institute of Marketing, in a LinkedIn post. 

“We are proud to have leading corporate partners already on board – including executives from Zambeef Products Plc, ZANACO, Zambia Sugar, and Chilanga Cement. Their support demonstrates the private sector’s belief in the power of strategic marketing to shape Zambia’s economic future. 

“The Institute extends heartfelt gratitude to the corporate world for their continued partnership and to the various media houses for the coverage and amplification of this important milestone.” 

More details on conference speakers and activities will be released soon. 

Meanwhile, ZIM is also gearing up for its annual Students Marketing and Business Conference, which takes place on 31 March 2026 at the Standard Chartered Bank head office. The theme for the gathering is ‘Smart Minds. Smart Markets. Smarter Futures’.