Zambia’s marketers plan to ‘elevate’, ‘innovate’ and ‘thrive’

The venue for this year’s highlight of the ZIM calendar is the prestigious Avani Victoria Falls Resort in Livingstone. 

For 2024, the conference theme is ‘Elevate-Innovate-Thrive: Driving Prosperity, Growth, and Resilience through Strategic Insights’, while the theme for much-anticipated awards dinner is ‘The Great Gatsby’. 

Thebe Ikalafeng, an African branding authority and leading advocate for a brand-led African renaissance, has been confirmed as the conference’s keynote speaker.  

Definitive barometer of brands on the continent 

Formerly in brand management at Colgate Palmolive in New York, and later chief marketing officer for Nike for Africa, he subsequently established his own brand consultancy and, among other things, created the ‘Brand Africa 100: Africa’s Best Brands’ initiative which is widely referenced as the definitive barometer of brands on the continent. 

Also in the speaker lineup is Hussam Baday, Managing Director of Airtel Networks Zambia and formerly the company’s Chief Commercial Officer and also Marketing Director. 

Baday has a rich background in successful commercial strategies, business development, and proper execution that turned around commercial performance. He also serves on the CMO Council – Advisory Board Africa. 

“The 27th Annual Marketing Conference and Awards Gala Dinner promises to be a landmark event for marketing and business professionals alike,” ZIM said in a recent statement. “With its insightful programme, renowned speakers and vibrant networking opportunities, it presents a valuable opportunity to learn, connect and propel businesses towards growth and prosperity.” 

You can find out more about the conference here.