The seven types of consumers all businesses should get to know
Euromonitor study lists groupings that represent 79% of the global population and are characterised by specific behavioural traits.
DIGITAL TRANSFORMATION
By our News Team | 2023
Collaboration with Mastercard will help consumers and businesses to enjoy a more seamless, efficient and inclusive digital environment.
As digital transformation becomes increasingly relevant across Africa for e-commerce, retailing, supply chain management and the overall financial inclusion of consumers, Mastercard has announced a collaborated with the Zanzibar e-Government Agency (eGAZ) to accelerate its digital transformation journey.
This will allow different business sectors across the Zanzibar islands, including tourism, to digitise payments and, according to the two organisations, “will significantly contribute to robust economic growth”.
Photo by Dmitry Limonov from Pexels
Under the three-year collaboration, Mastercard will provide technical assistance and expertise to support the Zanzibar government’s efforts.
This includes setting up a digital transformation team, collaborating with the government’s payment portal – named ZanMalipo – to enable digital payments, and launch two million government cards for better access to services and tourism.
Access to a wider range of payment methods
The financial solutions being employed include the Mastercard Payment Gateway Services, which enables merchants to accept a wide range of payment methods – including mobile payments, credit cards and e-wallets.
“The like-minded collaboration between Mastercard and the Zanzibar e-Government Agency will help power an inclusive, digital economy that benefits everyone, everywhere in Zanzibar. It is a testament to the profound impact of digitisation and … the value of fostering cross-sector collaboration, fuelling economic growth and facilitating financial and digital inclusion,” says Shehryar Ali, Country Manager for East Africa at Mastercard.
Adds Said Seif Said, Managing Director of eGAZ: “This collaboration affirms our commitment to harnessing innovative technologies for service delivery enhancement. We believe that by working with Mastercard, a trusted partner, we can significantly accelerate the realisation of our digital strategy and provide invaluable benefits to our citizens.”
According to a media statement released by the two organisations, development of a fast and secure digital infrastructure for the delivery of services to citizens, tourists and the business community remains Zanzibar’s immediate focus, with plans to position the island as a major player in the pan-African trade transformation journey.
“The ultimate beneficiaries of these initiatives are consumers, who will enjoy a more seamless, efficient, and inclusive digital environment,” the statement concludes.
Euromonitor study lists groupings that represent 79% of the global population and are characterised by specific behavioural traits.
Touted as the next big thing, Africa’s Metaverse mania appears to have died down. Is it yesterday’s news, or quietly evolving?
In the country’s Ashanti region, prices can surge by 12% or more every three days, news report says.
Issue 3 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
CIMG names seven 5-star banks in the third wave of the Ghana Customer Satisfaction Index Report for 2023.
Arrival of Lynn Madeley and Katherine Jones supports group’s growth ambitions across Africa’s evolving market.
Collaboration with Federal Ministry is part of President Bola Ahmed Tinubu’s efforts to create two million digital jobs in Nigeria by 2025.
Angola, Botswana, Ethiopia, Mozambique and Tanzania receive their membership certificates. AMC now has 16 members.
Leverage pre-show, in-exhibition and post-event strategies to capitalise on sales leads and networking, says African exhibition body.
Career growth and development, mental health, work-life balance and earnings are all important to industry up-and-comers.
This is the first chapter in the campaign, which reinterprets several of the brand’s iconic advertisements from past decades.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.