
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
A.M.C. MEMBER NEWS
By our African Marketing Confederation News Team | 2024
Marketers Association of Zimbabwe (MAZ) stages glamorous 2024 National Exceptional Marketing Awards event in Harare.
The 2024 National Exceptional Marketing Awards, held recently at Cresta Lodge in Harare, brought together the Zimbabwean marketing community to celebrate the most innovative and impactful campaigns of the year.
Winners at the the 2024 National Exceptional Marketing Awards. Photo: MAZ
Organized by the Marketers Association of Zimbabwe (MAZ), the event recognised exceptional talent and exemplary companies that shaped the industry in 2024.
With various categories ranging from digital marketing to corporate social responsibility, the awards served as a testament to the creativity, innovation and professionalism that define the country’s marketing landscape.
In the Best Video/TV Advert of the Year 2024 category, Baker’s Inn took home the Platinum Award for their captivating Mr. Chingwa advert. Nyaradzo Group secured the Gold Award with their compelling When Nature Calls, We Answer, while Dendairy and Stanbic Bank Zimbabwe were honoured with Silver Awards for their respective campaigns, Citro – Milky Joy with Fruity Fun! and Stanbic Private Banking Lifestyle.
The Television Infomercial of the Year 2024 saw Stanbic Bank Zimbabwe continuing their winning streak with the Platinum Award for Stanbic in the Community. Nyaradzo’s Sahwi in a Sec earned the Gold Award, while Cangrow Trading Private Limited and Pacific Cigarette Company received Silver Awards for their outstanding infomercials.
Best radio advertisement of the year
On the radio front, CBZ Bank Limited emerged victorious in the Best Radio Advert of the Year 2024 category, securing the Platinum Award for the ZikiCash advert. Zimgold’s Soya Chunks campaign earned the Gold Award, and PG Merchandising and Zimbabwe Sugar Sales (Huletts Kuti Zvitapire) were awarded Silver for their impactful jingles.
For the Best Radio Infomercial of the Year 2024, OK Zimbabwe clinched the Platinum Award with their Heroes Write and Win campaign. ZINARA’s License and Win Promotion received the Gold Award, while Zimbabwe Sugar Sales and OK Zimbabwe were honoured with Silver Awards for their notable contributions.
The Best Outdoor Advert of the Year 2024 was awarded to Export Credit Guarantee Corporation of Zimbabwe (ECGC) for their emotional campaign, It Doesn’t Have to End in Tears. National Foods Limited took the Gold Award for Unleashing the Next Beast with Nutri Active Nutri Boost, while CBZ Bank Limited and Colcom earned Silver Awards for their outstanding outdoor advertisements.
As digital marketing continues to transform the industry, Old Mutual led the charge with its O’mari for Mahala USD Wallet Promotion, securing the Platinum Award for Best Social Media and Digital Marketing Campaign of the Year 2024. EcoCash Private Limited achieved the Gold Award for its highly successful Zvakabhadhara neEcoCash campaign, while Lobels and Pacific Cigarette Company were recognised with Silver Awards for their innovative social media efforts.
The Champion Marketer of the Year 2024 was awarded to Matilda Nyathi of CBZ Holdings. This top honour also saw Palmer Mugavha from Stanbic Bank Zimbabwe receiving the Gold Award, and Tariro Muchena from Econet Wireless and Grace Chimedza- Nyamakupe from Nyaradzo Group were awarded Silver for their exceptional achievements in the marketing field.
You can find out about all the 2024 National Exceptional Marketing Awards winners here.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.