Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
A.M.C. MEMBER NEWS
Zimbabwe’s marketers honour their peers for exceptional campaigns
By our African Marketing Confederation News Team | 2024
Marketers Association of Zimbabwe (MAZ) stages glamorous 2024 National Exceptional Marketing Awards event in Harare.
The 2024 National Exceptional Marketing Awards, held recently at Cresta Lodge in Harare, brought together the Zimbabwean marketing community to celebrate the most innovative and impactful campaigns of the year.
Winners at the the 2024 National Exceptional Marketing Awards. Photo: MAZ
Organized by the Marketers Association of Zimbabwe (MAZ), the event recognised exceptional talent and exemplary companies that shaped the industry in 2024.
With various categories ranging from digital marketing to corporate social responsibility, the awards served as a testament to the creativity, innovation and professionalism that define the country’s marketing landscape.
In the Best Video/TV Advert of the Year 2024 category, Baker’s Inn took home the Platinum Award for their captivating Mr. Chingwa advert. Nyaradzo Group secured the Gold Award with their compelling When Nature Calls, We Answer, while Dendairy and Stanbic Bank Zimbabwe were honoured with Silver Awards for their respective campaigns, Citro – Milky Joy with Fruity Fun! and Stanbic Private Banking Lifestyle.
The Television Infomercial of the Year 2024 saw Stanbic Bank Zimbabwe continuing their winning streak with the Platinum Award for Stanbic in the Community. Nyaradzo’s Sahwi in a Sec earned the Gold Award, while Cangrow Trading Private Limited and Pacific Cigarette Company received Silver Awards for their outstanding infomercials.
Best radio advertisement of the year
On the radio front, CBZ Bank Limited emerged victorious in the Best Radio Advert of the Year 2024 category, securing the Platinum Award for the ZikiCash advert. Zimgold’s Soya Chunks campaign earned the Gold Award, and PG Merchandising and Zimbabwe Sugar Sales (Huletts Kuti Zvitapire) were awarded Silver for their impactful jingles.
For the Best Radio Infomercial of the Year 2024, OK Zimbabwe clinched the Platinum Award with their Heroes Write and Win campaign. ZINARA’s License and Win Promotion received the Gold Award, while Zimbabwe Sugar Sales and OK Zimbabwe were honoured with Silver Awards for their notable contributions.
The Best Outdoor Advert of the Year 2024 was awarded to Export Credit Guarantee Corporation of Zimbabwe (ECGC) for their emotional campaign, It Doesn’t Have to End in Tears. National Foods Limited took the Gold Award for Unleashing the Next Beast with Nutri Active Nutri Boost, while CBZ Bank Limited and Colcom earned Silver Awards for their outstanding outdoor advertisements.
As digital marketing continues to transform the industry, Old Mutual led the charge with its O’mari for Mahala USD Wallet Promotion, securing the Platinum Award for Best Social Media and Digital Marketing Campaign of the Year 2024. EcoCash Private Limited achieved the Gold Award for its highly successful Zvakabhadhara neEcoCash campaign, while Lobels and Pacific Cigarette Company were recognised with Silver Awards for their innovative social media efforts.
The Champion Marketer of the Year 2024 was awarded to Matilda Nyathi of CBZ Holdings. This top honour also saw Palmer Mugavha from Stanbic Bank Zimbabwe receiving the Gold Award, and Tariro Muchena from Econet Wireless and Grace Chimedza- Nyamakupe from Nyaradzo Group were awarded Silver for their exceptional achievements in the marketing field.
You can find out about all the 2024 National Exceptional Marketing Awards winners here.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.