Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
MARKETING TALENT
Zimswitch appoints new Head of Marketing and Customer Experience
By our African Marketing Confederation News Team | 2025
Effective from 1 January 2026, Sharon Marira moves up from her previous role as Marketing Manager with the business.
Zimswitch Technologies, the Zimbabwe-based electronic payments business, has appointed Sharon Marira to the position of Head of Marketing and Customer Experience.
She moves up from her previous role of Marketing Manager at Zimswitch, which she has occupied since 2020. She assumes her new position from 1 January 2026.
Marira is a brand strategist and marketing expert with over 10 years’ experience in the marketing industry. Her diverse experience includes the telecommunications, banking and payments sectors.
Photo: Zimswitch Technologies
Her brief when she joined Zimswitch was to oversee initiatives to drive product awareness and adoption in the market. Among other projects, she successfully led the implementation of the Zimswitch rebrand in 2024.
Marira holds a masters’ degree in business administration from the National University of Science and Technology (NUST) and a bachelor’s degree in marketing from the University of Zimbabwe. She also has a postgraduate qualification from the Chartered Institute of Marketing in the UK.
She was first runner up in the National Brand Manager of the Year 2022 category, awarded by Marketers Association of Zimbabwe (MAZ).
Marira is an associate member of CIM Board and a former Secretary General of ACI Financial Markets Zimbabwe.
On her LinkedIn profile, she notes that she is passionate about putting the Zimswitch brand on the map.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AMC magazine brings news and insights to Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Rwanda’s hosting of F1 races ‘destination marketing at the highest level’
Rwanda’s marketing body is enthusiastic about the F1 announcement, emphasising that ‘investors and visitors follow governance, not slogans’.