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MARKETING TALENT
Zimswitch appoints new Head of Marketing and Customer Experience
By our African Marketing Confederation News Team | 2025
Effective from 1 January 2026, Sharon Marira moves up from her previous role as Marketing Manager with the business.
Zimswitch Technologies, the Zimbabwe-based electronic payments business, has appointed Sharon Marira to the position of Head of Marketing and Customer Experience.
She moves up from her previous role of Marketing Manager at Zimswitch, which she has occupied since 2020. She assumes her new position from 1 January 2026.
Marira is a brand strategist and marketing expert with over 10 years’ experience in the marketing industry. Her diverse experience includes the telecommunications, banking and payments sectors.
Photo: Zimswitch Technologies
Her brief when she joined Zimswitch was to oversee initiatives to drive product awareness and adoption in the market. Among other projects, she successfully led the implementation of the Zimswitch rebrand in 2024.
Marira holds a masters’ degree in business administration from the National University of Science and Technology (NUST) and a bachelor’s degree in marketing from the University of Zimbabwe. She also has a postgraduate qualification from the Chartered Institute of Marketing in the UK.
She was first runner up in the National Brand Manager of the Year 2022 category, awarded by Marketers Association of Zimbabwe (MAZ).
Marira is an associate member of CIM Board and a former Secretary General of ACI Financial Markets Zimbabwe.
On her LinkedIn profile, she notes that she is passionate about putting the Zimswitch brand on the map.
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