CONFERENCES

5 Reasons Ghana Is the Ideal Destination for the 2025 AMC Conference

By our African Marketing Confederation News Team | 2025

The African Marketing Confederation (AMC) Conference is heading to Accra, Ghana – a city known for its cultural richness, economic growth, and forward-thinking business landscape.

Whether you’re a marketing executive, brand strategist, entrepreneur, or creative, this year’s conference promises more than professional development. It’s a launchpad for fresh ideas, valuable partnerships, and regional insights that will shape the future of marketing across Africa.

Here’s why Ghana is the perfect setting for this flagship event.

A Gateway to West Africa

Located in the heart of West Africa, Accra provides access to a growing market, making it the ideal hub to connect with key players and foster cross-border collaboration. Ghana is a significant trading partner within the Economic Community of West African States (ECOWAS), with non-traditional exports to ECOWAS exceeding US$836 million in 2019, consistently positioning it as a leading market for Ghana’s exports in the region.

Rich Cultural Heritage

Ghana offers a unique cultural experience with stunning coastlines, historic landmarks, and vibrant traditions. It’s a great opportunity to explore while deepening your understanding of local consumer behaviour.

Thriving Business Ecosystem

Ghana’s stable government and growing economy make it a top destination for international business, offering marketing professionals opportunities to connect, collaborate, and explore new ventures. The World Bank projects Ghana’s GDP to grow by 4.3% in 2025. Additionally, Foreign Direct Investment (FDI) inflows are expected to rise, reaching 3% of GDP by 2028.

Commitment to Innovation and Growth

Ghana is embracing digital transformation, offering attendees insights into cutting-edge marketing strategies, digital tools, and emerging trends shaping the industry in Africa and globally. Digital adoption in Ghana has continued to grow steadily, with internet access reaching 70% and mobile connectivity at 113% in early 2024. This widespread digital reach has driven the rise of e-commerce, digital banking, and social media marketing, transforming how Ghanaians discover, assess, and purchase products and services.

Easy Access

Accra is well-connected with direct international flights and modern infrastructure, ensuring a seamless travel experience for professionals from around the world to attend the conference. Kotoka International Airport (ACC) in Accra oversaw over 3.09 million passengers in 2023, with traffic increasing to 3.4 million in 2024, underscoring its strong capacity and growing role as a regional aviation hub.

Don’t miss your chance to be part of Africa’s premier marketing event.

👉 Register now to secure your spot at the 2025 AMC Conference in Accra, Ghana.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.