OOH MEDIA

World out-of-home body opens registrations for first Africa Forum

By our News Team | 2023

March 2024 event will be the first in-person WOO event to take place on the continent and follows successful Asia regional gathering.

The World Out of Home Organisation (WOO) has confirmed that registrations are now open for its first in-person Africa Regional Forum, which will be held in Cape Town, South Africa.

This event is set to take place from Monday, 11 March 2024 to Wednesday, 13 March 2024 and marks the first time that the WOO is staging an in-person activity in Africa.

Photo by Iveta Žižková from Pexels

It follows a successful APAC regional Forum in Bali, Indonesia earlier this month and an online Africa event in 2022. The recent Bali Forum attracted a record 350 delegates for a WOO regional event.

The first Africa Forum will take place in the five-star Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay.

Regional forums have been transformative

“Our regional Forums have transformed the way WOO communicates with, and on behalf of, the wider OOH world, and we expect our newly announced Africa Forum to bring still more people into the WOO family,” says its President, Tom Goddard.

“Africa is a tremendously important market, with OOH playing a major role in the wider media market. Our online event in 2022 received great support, and going to Cape Town in person early in 2024 realises a big ambition for our organisation.”

Says Simon Wall, CEO of South Africa’s Tractor Media Holdings, a major OOH player based in the city: “The resurgence of Cape Town’s economy post-Covid has been remarkable, and we are genuinely honoured by WOO’s choice of Cape Town as the inaugural location for their Africa Forum.

“Our city is home to some of the most forward-thinking tech and advertising businesses, making it the perfect setting to convene Africa’s leading minds in these sectors.”

“This decision reflects the Mother City’s ambitious positioning, emphasising its stature not merely as a world-class economic hub but also as an extraordinary location for the exchange of ideas and contacts.”

You can find out more about the WOO Africa Forum here.

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