Pepsi brand moves from refreshing drinks to revitalising showers

Iconic soft drink brand Pepsi has collaborated with a popular US cosmetics company to create a range of Pepsi-themed shower and lip-care products based on its drink flavours.

Pepsi Vanilla Slushie Body Scrub and Pepsi Wild Cherry Body Wash debuted on TikTok recently from Glamlite, a cosmetic brand known for collaborations with brand names such as Barbie (toys) and Scooby-Doo (cartoon character).

In addition to the Pepsi shower products, there are also two themed lip kits that come in packaging designed to resemble classic Pepsi cans and bottles.

“The Vanilla Slushie Body Scrub is a foaming sugar scrub inspired by Pepsi Vanilla that features mineral exfoliation and glycerin. The Wild Cherry Body Wash is inspired by Pepsi Wild Cherry and includes niacinamide, shea butter moisturizers, and a fruit AHA complex,” reports KTLA News, a Southern California news and entertainment channel.

According to the channel, food-inspired beauty has seen a surge in popularity across the industry. For example, ice-cream brand Baskin-Robbins collaborated in 2025 with beauty brand Laneige to create a lip-care product based on its ice-cream flavours.

Comments Global Cosmetics News: “The collaboration reflects the continued expansion of food and beverage licensing into the beauty sector, while highlighting how independent beauty brands are leveraging major consumer brands and social commerce channels to diversify product portfolios, drive consumer engagement and enter adjacent beauty categories beyond colour cosmetics.”