
Giant scented candle helps stressed holiday shoppers to unwind
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
ADVERTISING
By our News Team | 2022
Unusually, this year’s top performers’ list has no retailers, financial services companies or consumer packaged goods (CPG) brands.
YouTube has published its annual list of the ads that performed best on its platform this year, with an Amazon advertisement finishing in top spot and one from North Africa – for the Telecom Egypt brand – taking second spot.
Other well-known brands with an ad in the YouTube top 10 for 2022 include Apple, Hyundai and Netflix. Notable by their absence are financial services businesses, retailers and consumer packaged goods (CPG) brands
Photo by Cottonbro Studio from Pexels
According to the industry website Marketing Dive, their unusual absence may be an indication of how these categories have adjusted their marketing strategies in a tough year for business.
“The absence of CPGs this year potentially speaks to how the vertical has switched up media strategy as consumers contend with soaring inflation,” Marketing Dive comments.
Some ad budgets moved away from YouTube in 2022
“Many in the industry are now directing more budgets to retail media, which largely consists of ads placed on retail sites that are targeted and measured based on shopper data. Those tactics can be cost-effective, while digital video tends to be a more premium channel.”
Amazon has typically been a big advertising player on YouTube and this year’s number one-ranked ad is a Super Bowl (American football) ad that promotes Alexa, Amazon’s virtual assistant technology.
The ad is called Mind Reader and stars Hollywood actress Scarlett Johansson and her comedian/actor husband, Colin Jost, in a humorous depiction of a couple whose relationship becomes strained when their Alexa smart device becomes a trued mind reader.
“On YouTube, humour and relatable imperfection can show that a brand gets their audience, and that’s reflected in how products and services are advertised,” says Maria Perazzo, Creative Director at Google, which owns YouTube.
“Amazon’s Mind Reader ad featuring Scarlett Johansson and Colin Jost showcases the greatness of mundane couplehood through self-aware humour.”
You can see the YouTube Ads Leaderboard 2022 and access all the advertisements here.
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.
It doesn’t always pay to advertise online. Consumers tend to view sponsored listings with suspicion and prefer to click on organic listings.
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
Multi-channel retailing has become crucial to the sales strategy of any brand, including digital-natives that started as online-only.
Hloni Mohope is to move from her KFC South Africa role to become Chief Marketing Officer for the brand in Central and Eastern Europe.
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Chartered Institute of Marketing (CIM) reports on conference presentation urging marketing leaders to change their world view.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.