Marketing Society of Rwanda joins the African Marketing Confederation
Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.
ADVERTISING
Twitter’s ad revenue reportedly down 40% as advertisers stay away
By our News Team | 2023
Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.
Advertisers are continuing to boycott Twitter in the Elon Musk era, with various international media outlets reporting yesterday (Wednesday) that ad revenue is 40% down and that around 500 advertisers are continuing to keep their adspend on the platform on hold.
Twitter has been in an advertising squeeze since Musk’s chaotic takeover in October last year. Advertisers are concerned about the future direction of the social media channel, its ethics, technical issues and data privacy – among others.
Image by Edar from Pixabay
“Tiny scoop: We learned today that Twitter’s revenue is down 40 percent year over year (and Musk’s first giant interest payment on the company is due at the end of the month),” said Zoë Schiffer, Managing Editor of technology newsletter The Platformer. Ironically, she made her announcement on Twitter.
Crisis facing Twitter’s core ad business
The Information, a technology news website, also reported yesterday (Wednesday): “A senior Twitter manager told employees that the company’s daily revenue on Tuesday was 40% lower than the same day a year ago, underscoring the crisis facing its core ads business, according to a person with direct knowledge.”
The report added: “In a staff meeting on Tuesday, Siddharth Rao, an engineering manager overseeing the engineers working on Twitter’s ad business, also told employees in a presentation that more than 500 of Twitter’s top advertisers have paused spending on Twitter since Elon Musk took over in October.”
Advertising is the main source of income for Twitter, accounting for more than 90% of its US$5.1-billion in revenue in 2021, The Guardian newspaper said in its own report, noting that advertisers including Audi and Pfizer are among the firms that have paused after the Tesla CEO’s $44-billion takeover of Twitter.
SA tourism destination marketing campaign brings back Trevor Noah
Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.
Changan auto brand enters Ethiopian market with first dealership
Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.
MAZ’s 2026 Marketing Week engages local marketers on key topics
Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.
Memorable visuals in ads are more likely to lead to purchase – study
Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.
Underperforming Port of Cape Town seeks a private sector boost
Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.
H&M makes senior leadership appointment for South African market
Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.
Turkish supermarket group BIM hits 1,000-store landmark in Morocco
Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.
Current issue of AMC magazine brings critical insights for marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.
Visit Rwanda announces partnership with Aston Villa Football Club
Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.
Africa declares a new standard for its communications profession
For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.
