DIGITAL MARKETING

Africa-based Ad Dynamo by Aleph to be part of global rebranding

By our News Team | 2023

Operations in Nigeria, Kenya, Ghana and South Africa will unite under the Aleph name, as adtech company unifies its range of brands.

Aleph Group, the international digital advertising company, has launched a ‘one brand’ initiative to unite its range of brands – including Ad Dynamo by Aleph in Nigeria, Kenya, Ghana and South Africa – under the Aleph name.

The group’s multiple, largely regional brands include Httpool, IMS Internet Media Services, Ad Dynamo and Connect Ads. These are adtech partners for many of the world’s leading platforms, advertisers and agencies. Aleph is headquartered in Buenos Aires, Argentina, and Dubai, UAE.

Image by Prodeep Ahmeed from Pixabay

This change will support Aleph’s medium-term growth strategy. By 2026 it aims to partner with more than 60 top digital platforms and help them offer advertising solutions to clients in over 150 countries.

“Through the One Brand initiative, Aleph will enable greater collaboration and knowledge sharing, enhance professional development, and amplify opportunities to offer clients in Nigeria, Kenya, Ghana and South Africa its full suite of services,” the company says.

“It also creates a platform for Aleph to strengthen its position in [these countries], expand into new regions, accelerate organic growth, and explore [merger and acquisition] opportunities that align with its strategic objectives.”

Recently, Aleph entered into strategic sales partnerships with TikTok in South Africa. This collaboration enables medium-sized enterprises to connect with their customers via the platform.

Beginning a new chapter

“We are not just rebranding for the sake of it. We are beginning an exciting new chapter that brings our local experts and proprietary technology under one powerful brand,” comments Stephen Newton, Managing Director at Aleph, Africa.

“That is the purpose of our ‘one brand’ initiative: a strategic direction towards a unified future where our global expertise enables us to deliver … value to our partners, advertisers, agencies and SMBs in [Africa] while helping them to grow at scale.”

Beyond its core adtech proposition, Aleph has also expanded through differentiation in recent months with the launch of Aleph Payments and Aleph Express.

Building on Aleph’s nearly two decades of experience managing cross-border credit and payments for its partners, Aleph Payments provides a standalone credit underwriting and payments solution for businesses.

Aleph Express is a single app for running an online business and is aimed at small and medium-sized businesses (SMBs).

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