Marketing Knowledge
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
AFRICAN MARKETING NEWS
Africa’s important marketing conversations unpacked in latest mag
By our News Team | 2022
Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website. Issue 3 2022 (and the 5th since the revival of the AMC) is packed with marketing-related news and in-depth features from across Africa and around the world.
Our Cover Story for the latest issue charts the dramatic rise of the Metaverse and what it is likely to mean for African marketing going forward.
The latest issue of Strategic Marketing for Africa is now available. Photo credit: Supplied
It’s hard to ignore the allure of this new technology segment attracting significant – some might say startling – investment in time and money. But what is its relevance to African marketers and how can they identify the opportunities – and pitfalls – associated with it?
Hussein Hashish, founder of Blockchain Hub Egypt and Chief Metaverse Officer at Athens DAO, a community of experienced crypto-investors, points out that the upgrade from screens, two-dimensional 2D video chats and tabs on a website – to an internet you can jump into or have come out to you – is happening in fits and starts.
“The Metaverse is still plagued by unsteady and choppy service – it’s in its ‘PlayStation 1’ phase from a user interface and hardware perspective,” he says.
Early investors can reap long-term benefits
However, this hasn’t deterred Mic Mann, the founder of the platform Ubuntuland, which claims to be Africa’s first Metaverse marketplace. He believes that early forays into the Metaverse allow investors to explore the tools available and to try out new business models before others arrive in full force a few years from now.
“As with any new industry, if you get your hands dirty, you get ahead,” he says. “The first brands to enter the Metaverse will be leaders and they can leverage the marketing benefits of discovering new frontiers.”
Hashish emphasises that Africa lags due to poor infrastructure and low awareness, but a handful of countries – like Nigeria, Kenya and South Africa – are getting ahead.
“Education is the biggest barrier to unlocking opportunities, and smart regulation will be needed because governments can’t approach this renaissance with guidelines that apply where physical borders exist.”
Hussein, who lives in Egypt, says his country still criminalises cryptocurrencies and the Metaverse is not yet on policymakers’ radar.
You will find this story, and much more, in Issue 3 2022. Strategic Marketing for Africa is the new voice of African marketing and the official publication of the African Marketing Confederation (AMC). It is available quarterly in Digital and Print editions.
Social Media
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
Social Media
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
Supply Chain
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
AMC News
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Content Marketing
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
E-commerce
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Customer Data
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Social Media Consulting
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
Consumer Health
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.