Africa’s important marketing conversations unpacked in latest mag

By our News Team | 2022

Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website. Issue 3 2022 (and the 5th since the revival of the AMC) is packed with marketing-related news and in-depth features from across Africa and around the world.

Our Cover Story for the latest issue charts the dramatic rise of the Metaverse and what it is likely to mean for African marketing going forward.

African Marketing News

The latest issue of Strategic Marketing for Africa is now available. Photo credit: Supplied

It’s hard to ignore the allure of this new technology segment attracting significant – some might say startling – investment in time and money. But what is its relevance to African marketers and how can they identify the opportunities – and pitfalls – associated with it?

Hussein Hashish, founder of Blockchain Hub Egypt and Chief Metaverse Officer at Athens DAO, a community of experienced crypto-investors, points out that the upgrade from screens, two-dimensional 2D video chats and tabs on a website – to an internet you can jump into or have come out to you – is happening in fits and starts. 

“The Metaverse is still plagued by unsteady and choppy service – it’s in its ‘PlayStation 1’ phase from a user interface and hardware perspective,” he says.

Early investors can reap long-term benefits

However, this hasn’t deterred Mic Mann, the founder of the platform Ubuntuland, which claims to be Africa’s first Metaverse marketplace. He believes that early forays into the Metaverse allow investors to explore the tools available and to try out new business models before others arrive in full force a few years from now.

“As with any new industry, if you get your hands dirty, you get ahead,” he says. “The first brands to enter the Metaverse will be leaders and they can leverage the marketing benefits of discovering new frontiers.”

Hashish emphasises that Africa lags due to poor infrastructure and low awareness, but a handful of countries – like Nigeria, Kenya and South Africa – are getting ahead. 

“Education is the biggest barrier to unlocking opportunities, and smart regulation will be needed because governments can’t approach this renaissance with guidelines that apply where physical borders exist.” 

Hussein, who lives in Egypt, says his country still criminalises cryptocurrencies and the Metaverse is not yet on policymakers’ radar. 

You will find this story, and much more, in Issue 3 2022. Strategic Marketing for Africa is the new voice of African marketing and the official publication of the African Marketing Confederation (AMC). It is available quarterly in Digital and Print editions. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.