SOCIAL MEDIA

Aleph unveils Pinterest sales partnership for Nigerian and SA markets

By our African Marketing Confederation News Team | 2024

Company is bringing Pinterest’s digital advertising options to 11 new countries, including key sub-Saharan African markets.

Aleph, the global digital advertising company, has announced a sales partnership that will expand Pinterest’s digital advertising options to 11 new markets, including Nigeria and South Africa.  

 

“As a leading visual search and discovery platform with over half a billion global monthly active users, Pinterest has become one of the top destinations for brands trying to reach customers looking to shop,” Aleph says in a statement.

Stephen A. Newton, Aleph’s Managing Director for Sub-Saharan Africa. Photo: Aleph

 

Aleph first partnered with Pinterest in 2023 to help brands in selected countries to launch cross-border advertising campaigns on the platform. The presence in Eastern and Central Europe has now been expanded to markets in Africa, the Middle East, Asia and Latin America. 

 

Pinterest is a visual-discovery social media platform for finding ideas for recipes, home styling, DIY and other categories. Based in the US city of San Francisco, it launched in 2010. Its approximately 500-million monthly active users (according to Pinterest Internal Data, Global analysis, Q2 2024) is around half that of Instagram, the dominant photo- and video-sharing app 

 

“For the first time, brands in these markets will be able to reach millions of Pinterest users who come to the platform with a passion for discovering new ideas and the commercial intent to bring those ideas to life,” says Matt Hogle, Vice President of Global SMB Sales at Pinterest. 

 

A great opportunity for brands and retailers 

 

Adds Ignacio Vidaguren, Partner and COO at Aleph: “The ability to advertise on Pinterest in these markets will unlock a great opportunity for brands and retailers to reach new customers.” 

 

Commenting on the Nigerian market, Stanislaus Martins, Aleph Managing Director for West Africa, says: “More Nigerians – 13.9% of the country’s internet users – are turning to platforms like Pinterest for content.  

 

“While messaging remains the main social media use case, there is a growing diversity with new users leveraging these platforms for entrepreneurial ventures and opportunities. Our partnership aims to harness the potential of this expanding market and link local businesses with consumers in search of inspiration and products.” 

 

Looking at the South African market, Stephen A. Newton, Aleph’s Managing Director for Sub-Saharan Africa, comments: “South Africa’s social media landscape is one of most vibrant and diverse on the continent, with the estimated 26-million users gravitating to an average of eight platforms per person.  

 

“The growing popularity of Pinterest among local users – nearly half of social media users turn to the platform for inspiration each month – presents a unique opportunity for brands. This partnership allows us to tap into this engaged audience and provide them with the tools to discover and connect with businesses in a meaningful way.” 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.