Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
ONLINE SHOPPING
Amazon upgrades its delivery service options for South African shoppers
By our African Marketing Confederation News Team | 2025
As the busy Black Friday and festive season shopping periods loom, Amazon SA offers preferred time slots for deliveries.
As Amazon South Africa continues its efforts to make inroads into the local market, the e-commerce giant has launched a new service that allows clients to pick a preferred delivery slot.
According to Amazon, this aims to alleviate one of the major pain points for customers: uncertainty as to when their delivery will arrive. Effective immediately, shoppers can choose a morning (8am-1pm), afternoon (1pm-6pm), or evening (5pm-8pm) delivery slot.
“We know South African customers lead busy lives and value convenience and predictability,” comments Robert Koen, Managing Director for Amazon Sub-Saharan Africa.
“With our new delivery time slot options, we’re giving customers greater control and flexibility to receive their packages when it works best for them. They can now plan ahead by scheduling deliveries up to a day in advance and can take advantage of our morning delivery option starting at 8am.”
Photo: Nataliya Vaitkevich from Pexels
Koen adds: “These improvements reflect our commitment to constantly refining our service based on customer feedback and local needs.”
The service has the same delivery fee structure as same-day delivery, and customers will continue to pay a small fee for delivery slot options, with no minimum order value. According to Koen, this means that even a single tube of toothpaste can be delivered.
Amazon’s new delivery offering kicks in just ahead of the busy Black Friday and Christmas shopping periods.
The company officially launched its SA-based online shopping service on May 7, 2024.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AMC magazine brings news and insights to Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Rwanda’s hosting of F1 races ‘destination marketing at the highest level’
Rwanda’s marketing body is enthusiastic about the F1 announcement, emphasising that ‘investors and visitors follow governance, not slogans’.
