2026 AMC Conference Speakers
See the Voices Shaping Africa Rising
23-25 September
Hosted by the Zambia Institute of Marketing
Watch this space for the latest confirmed AMC Conference Speakers
Learn from Africa’s Leading Marketing Minds
The AMC Conference is renowned for attracting high-level marketing professionals, bold thinkers, and industry pioneers from across the continent. The 2026 AMC Conference attendees can look forward to compelling insights and dynamic conversations led by influential voices shaping Africa’s marketing future.
UNITED IN PURPOSE: ARCHITECTING PAN-AFRICAN GROWTH
The plenaries, roundtables, and strategy labs detailed below translate our 'Africa Rising' theme into an actionable commercial roadmap. This is your exclusive opportunity to capture the collective expertise, digital tools, and cross-border insights of the entire continent in one place.
Opening Plenary: Africa Rising in a Multipolar World From Emerging Market to Demand Architect
Brand Africa Converting Continental Strengths, Cultural Capital and Creativity into Global Competitive Advantage
Marketing Leadership in the AI and Digital Economy Governing Data, Trust and Competitive Advantage
Marketing as an Economic Lever Driving AfCFTA, Digital Trade and Global Market Access
Sustainability, Trust and Purpose Building Brands for Long-Term Global Relevance
Special Feature: Youth Voices, Global Choices Africa’s Young Creators and the Future of Marketing Leadership
Closing Plenary: Africa Rising at the Global Marketing Table Leadership Commitments for an AI-Enabled, Digitally Competitive Future
Leading Marketing in Africa’s High-Growth Economies Navigating AI-Enabled and Complex Markets
Trust, Ethics and Consumer Confidence Operating in AI-Driven and Digitally Mediated Markets
Marketing the African Opportunity Trade, Investment and Global Competitiveness
Marketing Nations, Cities and Public Institutions Strategies for Competitiveness and Trust
Designing Go-to-Market Strategies Pan-African and Asia–Africa Approaches in a Digital World
Proving Marketing’s Economic Impact From Cost Centre to Strategic Growth Driver
Reputation, Crisis and Leadership Managing Brands in the Age of AI and Transparency
The Africa Rising CMO Leading in a Globally Competitive, Digitally Enabled Environment
Africa’s Creative and Digital Exports Building the Next Global Value Chain
Renowned Speakers from Past Conferences
Frequently Asked Questions
Excellence is in the details. Have a specific query that goes beyond our frequently asked questions? Connect with us directly to unlock the full potential of the Pan-African marketing network.
What is the theme of the 2026 African Marketing Confederation Conference?
The official theme of the 2026 African Marketing Confederation (AMC) Conference is “Africa Rising: From Continental Strengths to Global Impact through Marketing Leadership, Brand Power and Value Creation“. This core theme establishes a framework for examining how African marketing professionals can leverage cultural capital, digital trade, and strategic brand management to secure a global competitive advantage. The event explores Africa’s ongoing structural transition from an emerging market into an active, influential architect of global economic demand.
What topics will speakers cover at the 2026 AMC Conference?
Speakers at the 2026 African Marketing Confederation (AMC) Conference will cover core pillars including artificial intelligence (AI) integration, AfCFTA digital trade, Brand Africa, and sustainable marketing leadership. The knowledge programme is split across high-level plenary sessions, Executive Roundtable Breakaway Sessions, and Executive Strategy Breakaway Labs. Attendees will gain data-driven insights into proving marketing’s economic impact as a growth driver and managing corporate reputations within complex, AI-enabled economies.
Which plenary sessions are included in the 2026 AMC Conference programme?
The 2026 AMC Conference features six dedicated plenary sessions focused on macroeconomic positioning, digital transformation, data governance, and youth leadership.
- Opening Plenary: Africa Rising in a Multipolar World: From Emerging Market to Demand Architect.
- Brand Africa: Converting Continental Strengths, Cultural Capital and Creativity into Global Competitive Advantage.
- Marketing Leadership in the AI and Digital Economy: Governing Data, Trust and Competitive Advantage.
- Marketing as an Economic Lever: Driving AfCFTA, Digital Trade and Global Market Access.
- Sustainability, Trust and Purpose: Building Brands for Long-Term Global Relevance.
- Special Feature & Closing Plenary: Youth Voices, Global Choices alongside Leadership Commitments for an AI-Enabled, Digitally Competitive Future.
Who should attend the AMC Conference and what are the networking opportunities?
Chief Marketing Officers (CMOs), marketing managers, directors, analysts, consultants, and digital marketers from across the African continent attend the AMC Conference to build cross-border professional networks. The 2026 conference includes the exclusive participation of the World Marketing Council, facilitating high-level engagement between African practitioners and global industry leaders.
To maximise professional connection, the African Marketing Confederation has structured the agenda to include:
- Dedicated Networking Sessions: Scheduled intervals for peer-to-peer engagement.
- Interactive Workshops: Collaborative environments for solving regional marketing challenges.
- Evening Gala Events: Formal gatherings designed for partnership development.