2026 AMC Conference Speakers
23-25 September
Keynote Speakers
Programme Speakers
The AMC Conference is renowned for attracting high-level marketing professionals, bold thinkers, and industry pioneers from across the continent. The 2026 AMC Conference attendees can look forward to compelling insights and dynamic conversations led by influential voices shaping Africa’s marketing future.
Official theme of the 2026 AMC Conference
Africa Rising Through Marketing Leadership, Brand Power, and Value Creation
The 2026 AMC Conference brings together Africa's foremost leaders in marketing to explore the opportunities, challenges and innovations shaping the continent's future. Through a dynamic programme of plenaries, interactive solutions sessions, and expert dialogues, delegates will engage with the ideas, insights and partnerships driving Africa's rise as a globally competitive commerce powerhouse.
2026 Conference Programme
Full access to all sessions below
7 sessionsBrand Africa – Converting Continental Strengths, Cultural Capital and Creativity into Global Competitive Advantage
Marketing Leadership in the AI and Digital Economy – Governing Data, Trust and Competitive Advantage
Marketing as an Economic Lever – Driving AfCFTA, Digital Trade and Global Market Access
Sustainability, Trust and Purpose – Building Brands for Long-Term Global Relevance
Youth Voices, Global Choices: Africa's Young Creators and the Future of Marketing Leadership
Africa Rising at the Global Marketing Table: Leadership Commitments for an AI-Enabled, Digitally Competitive Future
Break away from traditional, one-way lectures and experience a fast-paced, dynamic exchange of ideas.
Four industry leaders take the stage to explore their own distinct topics within an open, highly conversational environment. Rather than passively listening to isolated presentations, you will witness a fluid, unscripted dialogue where speakers actively challenge assumptions and build on each other's perspectives to deliver high-energy, strategic insights.
This fast-paced session challenges delegates to stop listening and start building real-time outputs.
Step out of the audience and into the action with this highly interactive co-creation plenary. Guided by four expert speakers, this session asks you to actively ideate and design solutions alongside your peers rather than simply watching from the crowd. By combining the room's collective insights with live expert feedback, your hands-on contributions will be woven together to produce one final, cohesive Africa Rising Action Framework.
Frequently Asked Questions
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What is the theme of the 2026 African Marketing Confederation Conference?
The official theme of the 2026 African Marketing Confederation (AMC) Conference is “Africa Rising: From Continental Strengths to Global Impact through Marketing Leadership, Brand Power and Value Creation“. This core theme establishes a framework for examining how African marketing professionals can leverage cultural capital, digital trade, and strategic brand management to secure a global competitive advantage. The event explores Africa’s ongoing structural transition from an emerging market into an active, influential architect of global economic demand.
What topics will speakers cover at the 2026 AMC Conference?
Speakers at the 2026 African Marketing Confederation (AMC) Conference will cover core pillars including artificial intelligence (AI) integration, AfCFTA digital trade, Brand Africa, and sustainable marketing leadership. Attendees will gain data-driven insights into proving marketing’s economic impact as a growth driver and managing corporate reputations within complex, AI-enabled economies.
Which plenary sessions are included in the 2026 AMC Conference programme?
The 2026 AMC Conference features six dedicated plenary sessions focused on macroeconomic positioning, digital transformation, data governance, and youth leadership.
- Opening Plenary: Africa Rising in a Multipolar World: From Emerging Market to Demand Architect.
- Brand Africa: Converting Continental Strengths, Cultural Capital and Creativity into Global Competitive Advantage.
- Marketing Leadership in the AI and Digital Economy: Governing Data, Trust and Competitive Advantage.
- Marketing as an Economic Lever: Driving AfCFTA, Digital Trade and Global Market Access.
- Sustainability, Trust and Purpose: Building Brands for Long-Term Global Relevance.
- Special Feature & Closing Plenary: Youth Voices, Global Choices alongside Leadership Commitments for an AI-Enabled, Digitally Competitive Future.
Who should attend the AMC Conference and what are the networking opportunities?
Chief Marketing Officers (CMOs), marketing managers, directors, analysts, consultants, and digital marketers from across the African continent attend the AMC Conference to build cross-border professional networks. The 2026 conference includes the exclusive participation of the World Marketing Council, facilitating high-level engagement between African practitioners and global industry leaders.
To maximise professional connection, the African Marketing Confederation has structured the agenda to include:
- Dedicated Networking Sessions: Scheduled intervals for peer-to-peer engagement.
- Interactive Workshops: Collaborative environments for solving regional marketing challenges.
- Evening Gala Events: Formal gatherings designed for partnership development.