2026 AMC Conference Speakers

See the Voices Shaping Africa Rising

23-25 September

Keynote Speakers

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Dr Bolajoko Bayo-Ajayi

Marketing Director, Sygen Pharmaceuticals Limited

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Euphrem Odilon GBAGUIDI

Chief Executive Officer, Avis+

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Lorraine Mlenga

Strategy, Digital & Data Executive at Old Mutual Malawi

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Mamadou Bah

Founder, AfreekaPlay & VASCONEX

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Michaëlla Rugwizangoga

Managing Partner and Founder / Chief Executive Officer, WiseAfrica

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Mwewa Besa

Executive Director Transfrontier Management Services Ltd

Programme Speakers

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Abouattier Oriane

Director of Marketing, Communications & CSR at Ecobank Côte d’Ivoire

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Agrippa Mugwagwa

Managing Director at Xarani (Private) Ltd

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Asheeqah Buccas

Head Lecturer and Programme Co-Ordinator at IMM Graduate School

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Dr Geofrey Mumba

President, Zambia Institute of Marketing (ZIM)

Learn from Africa’s Leading Marketing Minds

The AMC Conference is renowned for attracting high-level marketing professionals, bold thinkers, and industry pioneers from across the continent. The 2026 AMC Conference attendees can look forward to compelling insights and dynamic conversations led by influential voices shaping Africa’s marketing future.

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2026 AMC Conference – Theme & Intro

Official theme of the 2026 AMC Conference

Africa Rising Through Marketing Leadership, Brand Power, and Value Creation

The 2026 AMC Conference brings together Africa's foremost leaders in marketing to explore the opportunities, challenges and innovations shaping the continent's future. Through a dynamic programme of plenaries, interactive solutions sessions, and expert dialogues, delegates will engage with the ideas, insights and partnerships driving Africa's rise as a globally competitive commerce powerhouse.

2026 AMC Conference – Programme Schedule

2026 Conference Programme

Full access to all sessions below

7 sessions
01

Africa Rising in a Multipolar World: From Emerging Market to Demand Architect

02

Brand Africa – Converting Continental Strengths, Cultural Capital and Creativity into Global Competitive Advantage

03

Marketing Leadership in the AI and Digital Economy – Governing Data, Trust and Competitive Advantage

04

Marketing as an Economic Lever – Driving AfCFTA, Digital Trade and Global Market Access

05

Sustainability, Trust and Purpose – Building Brands for Long-Term Global Relevance

06

Youth Voices, Global Choices: Africa's Young Creators and the Future of Marketing Leadership

07

Africa Rising at the Global Marketing Table: Leadership Commitments for an AI-Enabled, Digitally Competitive Future

Frequently Asked Questions​

Excellence is in the details. Have a specific query that goes beyond our frequently asked questions? Connect with us directly to unlock the full potential of the Pan-African marketing network.

What is the theme of the 2026 African Marketing Confederation Conference?

The official theme of the 2026 African Marketing Confederation (AMC) Conference is Africa Rising: From Continental Strengths to Global Impact through Marketing Leadership, Brand Power and Value Creation“. This core theme establishes a framework for examining how African marketing professionals can leverage cultural capital, digital trade, and strategic brand management to secure a global competitive advantage. The event explores Africa’s ongoing structural transition from an emerging market into an active, influential architect of global economic demand. 

Speakers at the 2026 African Marketing Confederation (AMC) Conference will cover core pillars including artificial intelligence (AI) integration, AfCFTA digital tradeBrand Africa, and sustainable marketing leadership. Attendees will gain data-driven insights into proving marketing’s economic impact as a growth driver and managing corporate reputations within complex, AI-enabled economies. 

 

The 2026 AMC Conference features six dedicated plenary sessions focused on macroeconomic positioning, digital transformation, data governance, and youth leadership.

 

 

  • Opening Plenary: Africa Rising in a Multipolar World: From Emerging Market to Demand Architect. 
  • Brand Africa: Converting Continental Strengths, Cultural Capital and Creativity into Global Competitive Advantage. 
  • Marketing Leadership in the AI and Digital Economy: Governing Data, Trust and Competitive Advantage. 
  • Marketing as an Economic Lever: Driving AfCFTA, Digital Trade and Global Market Access. 
  • Sustainability, Trust and Purpose: Building Brands for Long-Term Global Relevance. 
  • Special Feature & Closing Plenary: Youth Voices, Global Choices alongside Leadership Commitments for an AI-Enabled, Digitally Competitive Future. 

Chief Marketing Officers (CMOs), marketing managers, directors, analysts, consultants, and digital marketers from across the African continent attend the AMC Conference to build cross-border professional networks. The 2026 conference includes the exclusive participation of the World Marketing Council, facilitating high-level engagement between African practitioners and global industry leaders.  

 
To maximise professional connection, the African Marketing Confederation has structured the agenda to include:  

  • Dedicated Networking Sessions: Scheduled intervals for peer-to-peer engagement.  
  • Interactive Workshops: Collaborative environments for solving regional marketing challenges.  
  • Evening Gala Events: Formal gatherings designed for partnership development.  
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