An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Africa’s premier professional marketing qualification unveiled by AMC
By our News Team | 2022
High-level Chartered Marketer (Africa) programme will equip senior marketers to operate successfully in highly complex and diverse markets.
The African Marketing Confederation has launched the much-anticipated Chartered Marketer (Africa), the continent’s highest professional marketing qualification.
This CM(A) designation is awarded in recognition of an individual’s professional status as one of Africa’s distinguished marketing practitioners. It also validates a commitment to best marketing practices, continued self-development and a dedication to excellence in practical and/or academic marketing applications in Africa.
The CM(A) will equip marketers to take on some of Africa’s toughest business challenges
“It is the first pan-African professional marketing qualification awarded to senior marketers in recognition of their marketing experiences and skills,” says AMC President, Helen McIntee. “The programme is unique; the application process is rigorous and is high level, peer-reviewed and culminates in the submission of a white paper or case study at the highest level.”
To be admitted to the CM(A) programme, African marketers must meet strict qualifying criteria, including:
- 10 years broad marketing experience, of which three years has been completed at a senior level.
- A recognised marketing degree that is also recognised by the relevant AMC member country’s national marketing body.
- Applicants must hold the highest industry / professional accreditation in their own country.
- Submission of a full PQE (Portfolio of qualifications and experience).
Applications for the first intake close on 15 November 2022 and orientation days for that intake are scheduled for February 2023. Participants can attend in person or online. The venue for the orientation is the IMM Parktown Campus in Johannesburg.
“The CM(A) is a unique programme, with an emphasis on achieving excellence in diversified markets,” says McIntee. “It will equip marketers to successfully operate within complicated and varying political and social systems, each with its own levels of economic development and marketing and advertising opportunities.”
Among the benefits of being a CM(A) are:
Status as a CM(A) indicates that the individual has been recognised and has accomplished the highest level of professional marketing on the African continent.
The individual will be permitted to use the CM(A) designation logo on all personal branding materials, indicating their level of marketing skills to peers and associates.
All CM(A) qualified members will have access to the exclusive AMC CM(A) Alumni Club.
Qualified CM(A)s will be listed on the AMC Directory as a preferred supplier of marketing services, as well as being granted exclusive access to the AMC’s job market pages.
Further information is available from Helen McIntee, AMC President: email@example.com
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.