
Volkswagen Group Africa continues creative partnership with Ogilvy
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
A.M.C. NEWS
By our News Team | 2022
High-level Chartered Marketer (Africa) programme will equip senior marketers to operate successfully in highly complex and diverse markets.
The African Marketing Confederation has launched the much-anticipated Chartered Marketer (Africa), the continent’s highest professional marketing qualification.
This CM(A) designation is awarded in recognition of an individual’s professional status as one of Africa’s distinguished marketing practitioners. It also validates a commitment to best marketing practices, continued self-development and a dedication to excellence in practical and/or academic marketing applications in Africa.
The CM(A) will equip marketers to take on some of Africa’s toughest business challenges
“It is the first pan-African professional marketing qualification awarded to senior marketers in recognition of their marketing experiences and skills,” says AMC President, Helen McIntee. “The programme is unique; the application process is rigorous and is high level, peer-reviewed and culminates in the submission of a white paper or case study at the highest level.”
To be admitted to the CM(A) programme, African marketers must meet strict qualifying criteria, including:
Applications for the first intake close on 15 November 2022 and orientation days for that intake are scheduled for February 2023. Participants can attend in person or online. The venue for the orientation is the IMM Parktown Campus in Johannesburg.
“The CM(A) is a unique programme, with an emphasis on achieving excellence in diversified markets,” says McIntee. “It will equip marketers to successfully operate within complicated and varying political and social systems, each with its own levels of economic development and marketing and advertising opportunities.”
Among the benefits of being a CM(A) are:
Professionalism:
Status as a CM(A) indicates that the individual has been recognised and has accomplished the highest level of professional marketing on the African continent.
Branding:
The individual will be permitted to use the CM(A) designation logo on all personal branding materials, indicating their level of marketing skills to peers and associates.
Networking:
All CM(A) qualified members will have access to the exclusive AMC CM(A) Alumni Club.
AMC Database:
Qualified CM(A)s will be listed on the AMC Directory as a preferred supplier of marketing services, as well as being granted exclusive access to the AMC’s job market pages.
Further information is available from Helen McIntee, AMC President: helen@africanmarketingconfederation.org
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
Nigeria reportedly has less than 4% of its cold chain capacity requirement. Much of Africa faces a similar challenge.
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Travel industry marketers and content creators now have data-backed info on how to act, express emotion, or place products in a video.
Strong and varied speaker lineup explores into this year’s theme of ‘Resilience and Growth Through Sustainable Marketing’.
Formula milk companies must ‘stop presenting incomplete scientific evidence and inferring unsupported health outcomes’ say WHO and UNICEF.
Experienced marketer moves up from her previous position as Head of Brand and Communications for the company.
Annual CMO Breakfast in Kampala hears that achieving success in the boardroom requires depth and an understanding of your ‘kingdom’.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.