While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
Senior marketers invited to apply for prestigious professional designation
By our News Team | 2023
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
The African Marketing Confederation (AMC) has added impetus to its drive to professionalise marketing across the continent with the launch of a prestigious designation to be awarded to senior marketers in recognition of their experience and skills.
“The launch of the Chartered Marketer (Africa) is the culmination of years of hard work by an exceptional team. This professional qualification is the first of its kind,” explains AMC President, Helen McIntee.
Photo by Emmy E from Pexels
“We believe we have put together a programme of outstanding quality, and academic and professional rigour. The credential of Chartered Marketer (Africa) will only be awarded to top marketers who prove that they are among the most knowledgeable, highly qualified and accomplished professionals on the continent. I will be delighted to welcome our first group of qualifying participants in May 2023.”
The Chartered Marketer (Africa) is the first pan-African professional marketing qualification of its kind.
“It acknowledges an individual’s professional status as one of Africa’s most distinguished marketing practitioners. It validates a commitment to best marketing practices, continued self-development and a dedication to excellence in practical and academic marketing applications in Africa,” McIntee says.
Criteria to apply for the CM(A) designation
The criteria for marketing professionals to apply for the Chartered Marketer (Africa) designation include 10 years’ broad marketing experience – three years of which has been completed at a senior level. Applicants must also have a recognised marketing degree that can be authenticated by a marketing institutional authority and is also recognised by the relevant AMC member country’s national marketing body.
Applicants need to hold the highest industry or professional accreditation in their own country. Current membership of an African marketing body which is a certified member of the AMC is also required.
McIntee notes that alternative arrangements can be made if there is not a marketing association or institute in the applicant’s country. The application process includes the submission of a full portfolio of qualifications and experience (PQE).
The range of benefits for professionals holding the Chartered Marketer (Africa) designation includes exclusive access to the AMC Chartered Marketer (Africa) Alumni Club, a listing on the AMC Directory as a preferred supplier of marketing services, and exclusive access to the AMC’s job market page.
Designees will also receive recognition for accomplishing the highest level of professional marketing on the African continent and they may include the Chartered Marketer (Africa) designation logo on all personal branding materials, to highlight their level of marketing skills to peers and associates.
Applications for the first Chartered Marketer (Africa) programme close on 31 March 2023. For more information, marketing professionals can visit www.africanmarketingconfederation.org/chartered-marketer-africa or email firstname.lastname@example.org
US industry body warns marketers to be vigilant as programmatic media is ‘complex’ and ‘can be non-transparent’.
Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.
Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
More people also took advantage of deals to buy everyday items, rather than spending on big-ticket luxury goods.
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.