Customer experience expert gives her take on how it all went wrong for the once-powerful global company that lost its brand values.
AMC issues call for speakers for its annual Marketing Conference
By our News Team | 2023
Confederation is again going all-out and will hold its 2nd Africa Marketing Conference under the auspices of the Uganda Marketers Society.
As planning continues for the African Marketing Confederation’s 2nd annual Africa Marketing Conference to be held in Uganda in September, the AMC has issued a call for speakers.
If you have an interesting story or case study you would potentially like to share as a speaker in the conference lineup, you are invited to submit a motivation and intended topic by Friday, 5 May to: email@example.com
Photo credit: Photo by Borta from Pexels
The AMC’s Inaugural Marketing Conference 2022, held at Victoria Falls in Zimbabwe, proved a resounding success, with an excellent turnout from the continent’s marketers and top-notch presentations by high-level speakers.
For 2023, the Confederation is again going all-out and will hold its 2nd Africa Marketing Conference in Kampala, Uganda under the auspices of the Uganda Marketers Society (UMS). It takes place from 6-9 September at the Imperial Resort Beach Hotel, situated on the shores of beautiful Lake Victoria.
The theme for this year’s event is ‘Unifying Talent to Power the Continent’ and delegates can once again expect to learn much from seasoned speakers and top industry experts, while enjoying the sights and sounds of Uganda and networking with marketers from across the continent.
AMC’s first Case Study Annual
Meanwhile, the AMC is also planning to produce the confederation’s first Case Study Annual, comprising some of the best African marketing case studies of the past few years. We are looking to cast our net as widely as possible, so if you have an interesting success story that is backed up by solid facts and figures, please let us know.
Please note that all submissions will be subject to review, and publication in the Case Study Annual is at our discretion. Email the Editor: firstname.lastname@example.org
Continent set to outpace projected global average and be the second-fastest-growing region after Asia, says macro-economic report.
Gathering is for the growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences.
At least four global conglomerates have announced they are exiting the country. There are concerns that more may follow.
Youth agency discusses key marketing trends that will resonate with Generation Z consumers in an authentic and impactful way.
Two industry bodies team up to establish clear and consistent definitions and measurement guidelines for ads in Augmented Reality campaigns.
Study emphasises the impact of nostalgia on consumer behaviour, and how typography in ads and marketing material is a key influencer.
News reports say 14 infringement notices are being issued to organisations for contravening consumer-protection laws.
Brands will need to understand and tap into culture in a more nuanced and empathetic way than ever before, says Ogilvy.
This year’s conference and awards dinner takes place at Victoria Falls in May, under the theme ‘Elevate-Innovate-Thrive’.
Kalu has been with the agency since 2016 and brings a wide range of experience and professional expertise to his new role.