
Ditch the lengthy and expensive new business pitch, says Forrester
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
A.M.C. NEWS
By our News Team | 2023
Confederation is again going all-out and will hold its 2nd Africa Marketing Conference under the auspices of the Uganda Marketers Society.
As planning continues for the African Marketing Confederation’s 2nd annual Africa Marketing Conference to be held in Uganda in September, the AMC has issued a call for speakers.
If you have an interesting story or case study you would potentially like to share as a speaker in the conference lineup, you are invited to submit a motivation and intended topic by Friday, 5 May to: info@africanmarketingconfederation.org
Photo credit: Photo by Borta from Pexels
The AMC’s Inaugural Marketing Conference 2022, held at Victoria Falls in Zimbabwe, proved a resounding success, with an excellent turnout from the continent’s marketers and top-notch presentations by high-level speakers.
For 2023, the Confederation is again going all-out and will hold its 2nd Africa Marketing Conference in Kampala, Uganda under the auspices of the Uganda Marketers Society (UMS). It takes place from 6-9 September at the Imperial Resort Beach Hotel, situated on the shores of beautiful Lake Victoria.
The theme for this year’s event is ‘Unifying Talent to Power the Continent’ and delegates can once again expect to learn much from seasoned speakers and top industry experts, while enjoying the sights and sounds of Uganda and networking with marketers from across the continent.
AMC’s first Case Study Annual
Meanwhile, the AMC is also planning to produce the confederation’s first Case Study Annual, comprising some of the best African marketing case studies of the past few years. We are looking to cast our net as widely as possible, so if you have an interesting success story that is backed up by solid facts and figures, please let us know.
Please note that all submissions will be subject to review, and publication in the Case Study Annual is at our discretion. Email the Editor: mike@media-simpson.com
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
Well-known Kenyan marketer to head up new hub, which will service Diageo operations in various parts of sub-Saharan Africa.
South African brands again dominate the latest Brand Finance Africa-wide study, but several Kenyan brands put in a strong showing.
Hypothetically, consumers would even go as far as to pay to prevent their personal information being resold to third parties.
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.