Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Sign up for our online Marketing Short Courses now!
By our News Team | 2023
AMC unveils range of Short Courses designed to complement the study and career-growth initiatives offered by our member countries.
One of the key mandates of the African Marketing Confederation (AMC) is to provide opportunities for education and further learning to our membership base.
Following on from the recent launch of the AMC’s Chartered Marketer (Africa) qualification – the continent’s highest professional marketing qualification – the Confederation has now unveiled its approved range of Short Courses. These are designed to complement the study and career-growth initiatives already being offered by our member countries to their respective members.
Photo by RF Studio from Pexels
In all, there are nearly 50 courses on offer, ranging from fast-paced Express Courses that can be completed in less than a week, through to longer and more in-depth fields of study that may take between six weeks and 10 months – depending on the student and their individual time constraints.
All of the AMC’s short courses are online-only, giving students the flexibility to work around their busy lives and study at the time that suits them, whether it be 5am for early risers or in the evening, once kids are tucked up in bed, for those with families.
Tutors are available to assist students
However, ‘online-only’ does not mean ‘on your own’, and AMC-approved and qualified tutors are available to help and guide students.
“These short courses, developed by industry experts, are practical and relevant, providing hands-on tools to help deal with real-world scenarios,” explains AMC President, Helen McIntee.
“I believe our digital courses, in particular, will be of great interest to African students. While digital marketing has yet to gain the traction it has achieved elsewhere in the world, that will change – and bring with it great opportunities for our marketers!”
No previous qualification or work experience is required for these courses, but the AMC recommends that candidates should have successfully completed secondary schooling to cope with the content. Fifteen percent of all course fees paid by a student go back to the respective AMC member country.
You can find out more about the AMC’s Short Courses here.
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.
It doesn’t always pay to advertise online. Consumers tend to view sponsored listings with suspicion and prefer to click on organic listings.
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
Multi-channel retailing has become crucial to the sales strategy of any brand, including digital-natives that started as online-only.
Hloni Mohope is to move from her KFC South Africa role to become Chief Marketing Officer for the brand in Central and Eastern Europe.
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Chartered Institute of Marketing (CIM) reports on conference presentation urging marketing leaders to change their world view.