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By our News Team | 2023

AMC unveils range of Short Courses designed to complement the study and career-growth initiatives offered by our member countries.

One of the key mandates of the African Marketing Confederation (AMC) is to provide opportunities for education and further learning to our membership base. 

Following on from the recent launch of the AMC’s Chartered Marketer (Africa) qualification – the continent’s highest professional marketing qualification – the Confederation has now unveiled its approved range of Short Courses. These are designed to complement the study and career-growth initiatives already being offered by our member countries to their respective members.

AMC News

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In all, there are nearly 50 courses on offer, ranging from fast-paced Express Courses that can be completed in less than a week, through to longer and more in-depth fields of study that may take between six weeks and 10 months – depending on the student and their individual time constraints.

All of the AMC’s short courses are online-only, giving students the flexibility to work around their busy lives and study at the time that suits them, whether it be 5am for early risers or in the evening, once kids are tucked up in bed, for those with families.

Tutors are available to assist students

However, ‘online-only’ does not mean ‘on your own’, and AMC-approved and qualified tutors are available to help and guide students.

“These short courses, developed by industry experts, are practical and relevant, providing hands-on tools to help deal with real-world scenarios,” explains AMC President, Helen McIntee. 

“I believe our digital courses, in particular, will be of great interest to African students. While digital marketing has yet to gain the traction it has achieved elsewhere in the world, that will change – and bring with it great opportunities for our marketers!”

No previous qualification or work experience is required for these courses, but the AMC recommends that candidates should have successfully completed secondary schooling to cope with the content. Fifteen percent of all course fees paid by a student go back to the respective AMC member country.

You can find out more about the AMC’s Short Courses here.