Africa’s premier professional marketing qualification unveiled by AMC

By our News Team | 2022

High-level Chartered Marketer (Africa) programme will equip senior marketers to operate successfully in highly complex and diverse markets.

The African Marketing Confederation has launched the much-anticipated Chartered Marketer (Africa), the continent’s highest professional marketing qualification.

This CM(A) designation is awarded in recognition of an individual’s professional status as one of Africa’s distinguished marketing practitioners. It also validates a commitment to best marketing practices, continued self-development and a dedication to excellence in practical and/or academic marketing applications in Africa.

AMC News

The CM(A) will equip marketers to take on some of Africa’s toughest business challenges

“It is the first pan-African professional marketing qualification awarded to senior marketers in recognition of their marketing experiences and skills,” says AMC President, Helen McIntee. “The programme is unique; the application process is rigorous and is high level, peer-reviewed and culminates in the submission of a white paper or case study at the highest level.” 

To be admitted to the CM(A) programme, African marketers must meet strict qualifying criteria, including:

  • 10 years broad marketing experience, of which three years has been completed at a senior level.
  • A recognised marketing degree that is also recognised by the relevant AMC member country’s national marketing body.
  • Applicants must hold the highest industry / professional accreditation in their own country.
  • Submission of a full PQE (Portfolio of qualifications and experience).

Applications for the first intake close on 15 November 2022 and orientation days for that intake are scheduled for February 2023. Participants can attend in person or online. The venue for the orientation is the IMM Parktown Campus in Johannesburg.

“The CM(A) is a unique programme, with an emphasis on achieving excellence in diversified markets,” says McIntee. “It will equip marketers to successfully operate within complicated and varying political and social systems, each with its own levels of economic development and marketing and advertising opportunities.”

Among the benefits of being a CM(A) are:


Status as a CM(A) indicates that the individual has been recognised and has accomplished the highest level of professional marketing on the African continent.


The individual will be permitted to use the CM(A) designation logo on all personal branding materials, indicating their level of marketing skills to peers and associates.


All CM(A) qualified members will have access to the exclusive AMC CM(A) Alumni Club.

AMC Database:

Qualified CM(A)s will be listed on the AMC Directory as a preferred supplier of marketing services, as well as being granted exclusive access to the AMC’s job market pages. 

Further information is available from Helen McIntee, AMC President: helen@africanmarketingconfederation.org

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    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
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