
AI is causing ‘profound shifts’ in brand value – Kantar report
Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.
MARKETING FORUM
By our African Marketing Confederation News Team | 2024
Angola, Botswana, Ethiopia, Mozambique and Tanzania receive their membership certificates. AMC now has 16 members.
The recent AMC Marketing Forum in Mombasa provided an opportunity to welcome new member countries into the AMC fold as a Primary Member. They received their Certificate of Membership during the Awards Evening and Official Closing Dinner.
Members of the Ethiopian Marketing Professional Association display their membership certificate. With them is AMC President, Helen McIntee
The member bodies who received their certificates are the Angola Marketing Network, Ethiopian Marketing Professional Association, Marketing Association of Botswana, Mozambique Marketing Association, and the Tanzania Marketing Science Association.
Handing over the certificates, AMC President, Helen McIntee, said there was growing interest across Africa in the AMC.
“Look how many new members there are here tonight. It’s going from strength to strength, it’s fantastic,” she said. “Look at how we have grown since last year’s conference in Entebbe, Uganda.”
The number of marketing bodies now within the African Marketing Confederation fold stands at 16.
Founded in 2011, the AMC is a collaboration between the various national marketing bodies and associations to exchange expertise and information, as well as to promote the marketing profession as a whole.
By unifying the bodies in the various countries, the AMC is positioned to exchange expertise and information, provide intellectual capital, and ensure that the continent has a platform for like-minded marketing professionals at the highest level.

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