
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
MARKETING FORUM
By our African Marketing Confederation News Team | 2024
Angola, Botswana, Ethiopia, Mozambique and Tanzania receive their membership certificates. AMC now has 16 members.
The recent AMC Marketing Forum in Mombasa provided an opportunity to welcome new member countries into the AMC fold as a Primary Member. They received their Certificate of Membership during the Awards Evening and Official Closing Dinner.
Members of the Ethiopian Marketing Professional Association display their membership certificate. With them is AMC President, Helen McIntee
The member bodies who received their certificates are the Angola Marketing Network, Ethiopian Marketing Professional Association, Marketing Association of Botswana, Mozambique Marketing Association, and the Tanzania Marketing Science Association.
Handing over the certificates, AMC President, Helen McIntee, said there was growing interest across Africa in the AMC.
“Look how many new members there are here tonight. It’s going from strength to strength, it’s fantastic,” she said. “Look at how we have grown since last year’s conference in Entebbe, Uganda.”
The number of marketing bodies now within the African Marketing Confederation fold stands at 16.
Founded in 2011, the AMC is a collaboration between the various national marketing bodies and associations to exchange expertise and information, as well as to promote the marketing profession as a whole.
By unifying the bodies in the various countries, the AMC is positioned to exchange expertise and information, provide intellectual capital, and ensure that the continent has a platform for like-minded marketing professionals at the highest level.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
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Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
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African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.