
Clarifications issued on South Africa’s new Opt-Out Registry
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
MARKETING FORUM
By our African Marketing Confederation News Team | 2024
Angola, Botswana, Ethiopia, Mozambique and Tanzania receive their membership certificates. AMC now has 16 members.
The recent AMC Marketing Forum in Mombasa provided an opportunity to welcome new member countries into the AMC fold as a Primary Member. They received their Certificate of Membership during the Awards Evening and Official Closing Dinner.
Members of the Ethiopian Marketing Professional Association display their membership certificate. With them is AMC President, Helen McIntee
The member bodies who received their certificates are the Angola Marketing Network, Ethiopian Marketing Professional Association, Marketing Association of Botswana, Mozambique Marketing Association, and the Tanzania Marketing Science Association.
Handing over the certificates, AMC President, Helen McIntee, said there was growing interest across Africa in the AMC.
“Look how many new members there are here tonight. It’s going from strength to strength, it’s fantastic,” she said. “Look at how we have grown since last year’s conference in Entebbe, Uganda.”
The number of marketing bodies now within the African Marketing Confederation fold stands at 16.
Founded in 2011, the AMC is a collaboration between the various national marketing bodies and associations to exchange expertise and information, as well as to promote the marketing profession as a whole.
By unifying the bodies in the various countries, the AMC is positioned to exchange expertise and information, provide intellectual capital, and ensure that the continent has a platform for like-minded marketing professionals at the highest level.

Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.

TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.

Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.

The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.

Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.

Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.

African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.

Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.

Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.

Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.