Social Media
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
BLACK FRIDAY SHOPPING
Black Friday becomes ‘Black November’ as retailers fight for customers
By our News Team | 2021
The ‘biggest trading day of the year’ may become the ‘biggest trading month of the year’ as retailers compete for bargain-hungry shoppers.
Looking for some pre-Christmas shopping bargains? Then, as consumers across Africa and around the world have come to realise, Black Friday is the place to start.
And, as the once-American concept continues to gain major traction, the one-day-only Black Friday concept has now expanded to stretch over days, if not weeks, during November.
According to South African retailer Game, which operates hundreds of outlets nationwide, its most recent consumer survey has found that despite 2021 being a challenging year economically, 67% of local consumers are hoping to find the best deals on popular items during what Game is calling ‘Black November’.
Findings from the survey showed that groceries and essential items (77%), appliances (63%) and electronics (62%) were the most popular categories that consumers were looking to save on.
Image by imthan from Pixabay
Bargain TVs and laptops on shoppers’ list
Based on data mined from a Black November competition that the retailer is running, Game found its customers were most interested in purchasing Smart and LED TVs this year – followed by laptops and smartphones. Appliances such as fridges, washing machines and microwaves were also popular options amongst competition entrants.
“While big-ticket items are always on consumer’s shopping lists during our Black November month, many of our competition entrants also said they’d like to stock their pantries and cupboards with more essential items this year – such as non-perishable food items and nappies, as popular options,” explained Katherine Madley, Vice President of Marketing for the brand.
“This is proof of how stretched the consumer budget is in 2021 and follows the trend we have seen with consumer shopping habits over the last 18 months, where shopping has become about essential needs rather than luxury items and wants.”
Madley added: “Due to the shopping extravaganza that is Black Friday, which has now become Black November, retailers need to stay ahead of curve by reimagining the way they offer deals to consumers.”
Brand Value
No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.
Personal Branding
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
Brand Experience
When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.
Public Relations
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.
Brand Milestones
Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.
Public Relations
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
Corporate Social Responsibility
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.
Marketing Spend
The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.
Market Insights
Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.
Personal Branding
He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.