
Marketing Knowledge
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
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By our News Team | 2021
‘Be realistic, but proactive’ is the advice from experts as African retailers gear up for the big day (or longer).
Many brands are celebrating African consumers’ rush to embrace e-commerce. However, the advancement is not without its repercussions, including some very high expectations.
It is alarming that everyone is placing so much store in what Black Friday can deliver, even if the event has now stretched to include a whole month. Indeed, some e-commerce players have unrealistically forecast 60% of their revenue will be made over this period. This is according to Chelsea Owens, Business Unit Director at UK digital marketing specialists Incubeta.
Few knew what to expect ahead of some of the earlier Black Fridays, but now it has become clear that African companies have woken up to the power of online sales on one of the biggest (in some markets, the biggest) sales day of the year.
Top tips on how retailers should prepare
Photo by Cardmapr at Unsplash
Incubeta shares six recommendations on how businesses can best prepare for the 2021 event.
PS: In case you haven’t checked your calendar, Black Friday 2021 is on 26 November.
Source: Incubeta, UK
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
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