
Lindsey Rayner appointed Managing Director of marketing agency Levergy
She brings extensive experience as a senior agency executive and has a particular interest in sports sponsorship and passion-led marketing
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By our News Team | 2021
‘Be realistic, but proactive’ is the advice from experts as African retailers gear up for the big day (or longer).
Many brands are celebrating African consumers’ rush to embrace e-commerce. However, the advancement is not without its repercussions, including some very high expectations.
It is alarming that everyone is placing so much store in what Black Friday can deliver, even if the event has now stretched to include a whole month. Indeed, some e-commerce players have unrealistically forecast 60% of their revenue will be made over this period. This is according to Chelsea Owens, Business Unit Director at UK digital marketing specialists Incubeta.
Few knew what to expect ahead of some of the earlier Black Fridays, but now it has become clear that African companies have woken up to the power of online sales on one of the biggest (in some markets, the biggest) sales day of the year.
Top tips on how retailers should prepare
Photo by Cardmapr at Unsplash
Incubeta shares six recommendations on how businesses can best prepare for the 2021 event.
PS: In case you haven’t checked your calendar, Black Friday 2021 is on 26 November.
Source: Incubeta, UK
She brings extensive experience as a senior agency executive and has a particular interest in sports sponsorship and passion-led marketing
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.