
Launching a new product during a recession can pay off, study shows
Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
MARKETING EDUCATION
By our African Marketing Confederation News Team | 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
One of the key mandates of the African Marketing Confederation (AMC) is to provide opportunities for education and further learning to our membership base.
Photo by Photo by Gerd Altmann from Pexels
In tandem with the AMC’s Chartered Marketer (Africa) designation – the pinnacle of the AMC’s professional education offering – the Confederation has an approved range of Short Courses. These are designed to complement the study and career-growth initiatives already being offered by our member countries to their respective members.
In all, there are approximately 50 courses on offer, ranging from fast-paced Express Courses that can be completed in less than a week, through to longer and more in-depth fields of study that may take between six weeks and 10 months – depending on the student and their individual time constraints.
All the AMC’s short courses are online-only, giving students the flexibility to work around their busy lives and study at the time that suits them, whether it be 5am for early risers or in the evening, once kids are tucked up in bed, for those with families.
Tutors are available to assist students
However, ‘online-only’ does not mean ‘on your own’, and AMC-approved and qualified tutors are available to guide students in their education.
“These short courses, developed by marketers for marketers, are practical and relevant, providing hands-on tools to help deal with real-world scenarios,” explains AMC President, Helen McIntee. “I believe our digital courses, in particular, will be of great interest to African students.”
No previous qualification or work experience is required for these courses, but the AMC recommends that candidates should have successfully completed secondary schooling to cope with the content. Fifteen percent of all course fees paid by a student go back to the respective AMC member country.
You can find out more about the AMC’s Short Courses here.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.