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BRAND TRANSPARENCY

Pressure is still on global fashion brands to disclose practices

By our News Team | 2022

Greenwashing, human rights and other practices are being assessed each year by an international lobby group.

The world’s largest fashion brands and retailers must increase transparency to tackle the climate crisis and social inequality, according to the latest Fashion Transparency Index.

Now in its seventh edition, the Fashion Transparency Index ranks 250 of the world’s largest fashion brands and retailers, based on their public disclosure of human rights and environmental policies, practices and impacts, across their operations and supply chains.

Brand Transparency

Photo by Nappy from Pexels

This year’s Index reveals insights into the most pressing issues facing the fashion industry, including:

  • As new and proposed legislation focuses on greenwashing claims, almost half of major brands (45%) publish targets on sustainable materials, yet only 37% provide information on what constitutes a sustainable material.
  • Only 24% of major brands disclose how they minimise the impacts of microfibres, despite textiles being the largest source of microplastics in the ocean.
  • Most major brands and retailers (94%) do not disclose the number of workers in their supply chains who are paying recruitment fees. This paints an unclear picture of the risks of forced labour as workers may be getting into crippling debt to accept jobs paying poverty wages.
  • While many brands use their channels to talk about social justice, they need to go beyond lip service. Just 8% of brands publish their actions on racial and ethnic equality in their supply chains.

Encouraging to see increased supply chain transparency

“Despite these disappointing results, Fashion Revolution is encouraged by increasing supply chain transparency among many major brands, primarily with first-tier manufacturers where the final stage of production occurs, e.g. cutting, sewing, finishing and packing. Nine brands have disclosed their first-tier manufacturers for the first time this year,” the global movement says in a media statement.

“It is encouraging to see significant progress across market segments including luxury, sportswear, footwear and accessories and across different geographies.”

Notes Fashion Revolution’s co-founder and Global Operations Director, Carry Somers: “In 2016, only five out of 40 major brands (12.5%) disclosed their suppliers. Seven years later, 121 out of 250 major brands (48%) disclose their suppliers. This clearly demonstrates how the Index incentivises transparency, but it also shows that brands really are listening to the millions of people around the world who keep asking them #WhoMadeMyClothes? Our power is in our persistence.”

Italian brand OVS scored highest again this year with 78%, tied with Kmart Australia and Target Australia, who increased their scores by 22 percentage points vs. 2021. This is followed by H&M, The North Face and Timberland who are tied at 66%. The biggest movers this year are Calzedonia Group brands (Calzedonia, Intimissimi and Tezenis) who increased their score by to 54%, a significant improvement compared to last year’s 11%.

Seventeen major brands score a dismal 0% rating: Jil Sander, Fashion Nova, New Yorker, Max Mara, Semir, Tom Ford,  Helian Home, Belle, Big Bazaar, Elie Tahari, Justfab, K-Way, KOOVs, Metersbonwe, Mexx, Splash and Youngor.



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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.