Business Strategy – African Marketing Confederation

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Africa’s economic reset requires moving from ambition to execution

The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.

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Momentum Group appoints chief marketing and communications officer

Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.

Woman presenter explains a data dashboard on a large screen to colleagues in a brick walled office conference room

AI and algorithm-led engagement among the challenges facing marketers

AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.

Absa bank launches pan-African campaign with athlete Eliud Kipchoge

The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.

A man on a motorcycle pulls a blue cart stacked with coca cola bottles under a cloudy sky in a rural market scene with another rider in a red shirt visible at the back

How traditional trade is being reimagined, but remains ‘traditional’

Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.

How luxury brands become a source of meaningfulness for employees

Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful

Man in a gray suit being interviewed by multiple reporters outdoors microphones in front of him

Redefining honesty in a crisis: Why truth alone is not enough

Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.

Poster announcing standard lesotho bank's flexible funeral plan with a blue cow diagram and an sms to 'funeral' to for details

Lesotho bank’s culturally intelligent campaign beats bigger rivals

In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.

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AMC magazine brings latest news and insights for Africa’s marketers

Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.

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Global study of marketers and agencies is coming to Kenya for first time

CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.

A large cargo ship loaded with colorful shipping containers sits at a busy port beside a row of pastel colored buildings along the waterfront

Huge African and Caribbean trade potential can be unlocked, study finds

Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.

Consumer goods giant Unilever is set to cut jobs worldwide